A number of months in the past, I had the pleasure of spending a number of days with a consumer, Carl Hixon. Carl is the proprietor of Georgio’s Pizza in Pensacola, Florida. Each morning, he picked me up at his oceanfront condominium and we went to work. One morning was completely different than the remainder. Once I walked out to hop in his truck, I couldn’t assist however discover a really massive white buying bag on the roof of his Honda. It had an unmistakable Georgio’s brand on it. It appeared like Carl had set it on the roof and forgot it.
In actuality it was a ploy. Carl and I actually hit it off as a result of his thoughts is mischievous, like mine. Upon shut examination and clarification, Carl peeled the bag off the roof. It was custom-made from additional heavy vinyl and steel wire reinforcing corners. It had a stable backside and 4 50-pound grip magnets. Drain holes within the backside made it waterproof. It was very properly constructed and appeared hurricane proof. As we made our 10-minute drive to the restaurant, we grew to become the focal point for dozens of fellow commuters. They honked, waved, pointed, shouted, waved their palms and made indicators to alert us to the truth that we had a bag on the roof of the truck. I couldn’t imagine the eye we acquired. We smiled, waved again and even stopped and thanked them for bringing it to our consideration.
Looking back, I believe it will be very memorable if, once we have been alerted that the bag was on the roof, we had common paper buying luggage — brand printed on — to present to the parents we ran throughout. Within the bag could be a menu, bounce-back certificates, fridge magnet and different goodies.
I’ve talked about this concept to a choose group of buddies, and they’re in all probability going to present it a whirl. In an ocean of horses, the lone zebra stands out. What a solution to put a smile on everybody’s face.
For those who’d like his spin on the way it has labored out for him, Carl has agreed to let Pizza At the moment print his e-mail tackle: [email protected]. ?
Huge Dave Ostrander owned a extremely profitable unbiased pizzeria earlier than changing into a marketing consultant, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza At the moment and leads seminars on operational matters for the household of Pizza Expo tradeshows.
