Simply over half of my product sales got here from dwelling and enterprise deliveries. Over time, we chanced on just a few concepts that made us stand out from the competitors. We have been the fi rst firm in our space to make use of car-top indicators. It was so way back I needed to make my very own from scratch. I completely mounted it to an outdated Chevy Vega. The “piglet” solely had a driver’s seat. The remaining was plywood and heated cupboards. Automotive high indicators work. They’re nice advertisers and likewise give the client one thing to search for when the automotive cruises the road searching for the home quantity.
We observed that, not less than half the time, our clients’ canine beat their house owners to the door after we got here knocking. My drivers all the time had canine biscuits of their jacket pockets. This scored massive factors with the canine in addition to the proprietor. We additionally provided small “kiddie doughs” to little folks. This was not more than a small piece of pizza dough in a sandwich bag. Children like to play with Play Dough. We gave them the actual deal. We advised them to not eat it and to retailer it within the fridge. Anytime they got here within the restaurant to dine, they requested for extra.
Each supply driver relies on a lit home quantity. Each time we delivered to a house the place the porch mild was burned out, we requested permission to switch it. I made a case of 100 watt bulbs accessible for my drivers to have of their again seats.
The very best thought I ever needed to make the drivers shine was “resort packs”. Once I was interviewing motel house owners in my city to get permission to put desk tents and menus in all of their rooms, I used to be reminded that consuming pizza in a resort room will be messy. I invented an answer. Place two 9-inch plates, two forks and some napkins in a gallon Ziploc bag. Each time we delivered to a nondomicile (workplace, enterprise, motel) my drivers provided the packs to the purchasers. They’d just a little spiel that went like this. “I made up a bag with plates for you. Might you utilize this?” Bam … on the spot tip. Since we hardly ever, if ever, received coupons from our motel and enterprise clients, the associated fee was very inexpensive. My drivers additionally requested the vacationers in the event that they wanted driving instructions to anyplace on the town. Who is aware of greater than a educated driver on the streets in your city? FedEx got here to us after they have been misplaced!
These little acts of kindness got here again and separated us from everybody else. Give them a attempt. ?
Massive Dave Ostrander owned a extremely profitable impartial pizzeria earlier than turning into a marketing consultant, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza At present and leads seminars on operational matters for the household of Pizza Expo tradeshows.
