Glenfiddich, the world’s most awarded single malt Scotch whisky[1], is thrilled to announce an unique long run partnership with Aston Martin Method One® Staff, bringing collectively two timeless manufacturers famend for his or her heritage, innovation, and relentless pursuit of excellence. The partnership launches on the Las Vegas Grand Prix immediately, the place Glenfiddich and Aston Martin Method One® Staff will toast to this new relationship that celebrates mastery and design.
This partnership will see Glenfiddich and Aston Martin Method One® Staff write their subsequent chapter of lasting success collectively. By leaning into one another to share experience in design, innovation and craftsmanship, participating extra followers of F1® globally by distinctive experiences and tales. Collectively they purpose to create a legacy that transcends industries, setting a brand new commonplace for mixing ardour, precision and high quality for many who worth the journey as a lot because the vacation spot.
To honour this historic partnership, Glenfiddich has explored its archives to unearth a uncommon cask from 1959, paying tribute to Aston Martin’s debut in Method One. Embodying the craftsmanship of Glenfiddich Malt Masters throughout generations, this unique expression is created from an distinctive sherry cask identified for its wealthy depth – an beautiful providing that blends the eagerness, innovation, mastery and high quality of two timeless icons.
The Fifties have been a defining decade for Glenfiddich; it was a pivotal time in shaping the way forward for single malt Scotch whisky. Casked by Gordon Grant, the third Malt Grasp, this whisky is a key a part of Glenfiddich’s heritage. At a time when single malts have been nearly unknown [beyond Scotland], this cask helped lay the groundwork for the class’s rise. Equally, Aston Martin started its transformation into a worldwide image of luxurious, innovation and efficiency and paved the best way for the group’s first foray into Method 1 in 1959. Each Glenfiddich and Aston Martin Method One® Staff proceed to push boundaries immediately.
This distinctive Glenfiddich 1959 liquid might be bottled right into a commemorative single bottle to have fun the launch of the partnership and might be unveiled as a part of this collaboration, marking a brand new chapter within the artwork of whisky and motorsport excellence.
Glenfiddich promotes accountable attitudes to alcohol. You need to by no means drink and drive. We’re excited to discover how our partnership with Aston Martin Method One® Staff can create a brand new, highly effective platform to advertise the constructive option to by no means drink and drive. Our companions at Aston Martin Method One® Staff share our strategy and dedication to advertise this vital message.
With this multi-year partnership, Glenfiddich and Aston Martin Method One® Staff invite lovers worldwide to have interaction with two iconic manufacturers in daring new methods. Beginning in 2025, this unique alliance will redefine distinctive experiences, creating memorable moments that attain far past the racetrack.
Søren Hagh, CEO of William Grant & Sons, stated:
“This partnership between Glenfiddich and Aston Martin Method One® Staff is rooted in a shared ardour for excellence and innovation. Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, making a timeless but forward-thinking partnership. Collectively, we’re inspiring a worldwide viewers, inviting them to expertise a legacy constructed on dedication and mastery.”
Lawrence Stroll, Proprietor and Govt Chairman of Aston Martin Method One® Staff, added:
“At Aston Martin Method One® Staff, we constantly push boundaries to set new requirements, and Glenfiddich embodies that very same spirit of perfection and innovation. The Las Vegas Grand Prix is the right stage to debut our partnership, and we’re excited to supply followers an unforgettable expertise that transcends the racetrack and whisky world alike.”
Brian Kinsman, Glenfiddich Malt Grasp, famous:
“The synergy between Glenfiddich and Aston Martin Method One® Staff permits us to innovate in thrilling methods. This uncommon 1959 bottling captures our shared dedication to excellence and fervour, with every element refined to replicate Glenfiddich’s signature depth balanced with Aston Martin’s daring spirit.”
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