ATLANTA, Ga.— SweetWater Brewing Firm (“SweetWater Brewing” or “SweetWater”), the biggest craft brewer within the Southeast and a subsidiary of Tilray Manufacturers, Inc., (NASDAQ: TLRY and TSX: TLRY), introduced a design refresh to make the Sweetwater model extra impactful, cohesive, and memorable to customers. SweetWater’s up to date portfolio of beers is out there now throughout the Southeast and in choose nationwide markets.
The brand new brand and packaging are a part of a renewal of SweetWater’s portfolio, which incorporates new names for choose year-round beers, in addition to new improvements, such because the 420 Pale Ale model household, an growth of the enduring 420 Pale Ale that features three new variations of the basic beer. SweetWater is targeted on interesting to a wider viewers with a contemporary and relatable aesthetic, improved shelf visibility, and style-driven model households and innovation platforms that strongly align with each established and rising classes.
Prinz Pinakatt, Chief Advertising Officer, Tilray Beer at Tilray Manufacturers, stated, “This rebrand marks a brand new chapter for SweetWater and is a celebration of the craft beer revolution sparked in Atlanta. We need to construct off the SweetWater legacy constructed over practically three many years by discovering new methods to face out and appeal to the subsequent era of SweetWater followers with an interesting look and engaging lineup of basic craft beer kinds, thrilling improvements, and beyond-beer choices. We have additionally renamed our IPA to ‘Atlanta’s OG IPA’ and wrapped our cans and packaging with psychedelic art work depicting Sweetwater creek, staying true to our model DNA.”
Born and brewed in Atlanta, SweetWater’s refreshed year-round lineup contains:
- Atlanta’s OG IPA (6.3% ABV): SweetWater’s unique IPA, hopped to the gills to put down hints of grapefruit and pine on the palate, with a clear and shiny end.
- Tropical Excessive Hazy IPA (6.2% ABV): With a tropical breeze of mango, stone fruit, lime, and pine flavors, this isn’t a mirage, however a tasty refreshing oasis in your pursuit of haziness.
- Gone Trippin’ West Coast-style IPA (7% ABV): The type that began all of it, Gone Trippin’ heads straight to the coast with its citrus and pine hop aromas paired with a malty spine to remain on middle.
- G13 Dank Double Hazy IPA (9% ABV): SweetWater’s signature one-two punch of piney, citrusy hops paired with genuine strain-specific terpenes creates a dank and juicy hybrid hazy IPA that’s prepared to tear with an elevated ABV.
- G13 Hazy IPA (6% ABV): This draft-only brew options G13’s legendary dank and resinous aromas with a decrease ABV.
- Goin’ Coastal Pineapple IPA (6.1% ABV): This pineapple-laced IPA delivers shiny aromas from the Columbus, Cascade, Simcoe, Centennial and Citra hop additions, adopted by a fast end, similar to these three-day weekends.
- Tropical Dub Hazy Double IPA (8.5% ABV): This hazy, juicy, double dry-hopped IPA hits excessive notes of mango, passionfruit, pineapple, and pine with a pleasant dose of wheat and oats that create a clean, easy-drinking expertise.
- Excessive Gentle IPA (4% ABV): A session IPA brewed with sticky Hop Hash to maintain the flavour excessive, energy low, and ABV mellow, crisp and crushable.
- Blue Blueberry Wheat Ale (4.6% ABV): A fan-favorite basic from SweetWater, this easy-drinking ale incorporates a refined and interesting blueberry aroma and an additional clear end.
- American Lager (4.5%): SweetWater American Lager isn’t meant to be sophisticated. This easy-drinking brew incorporates a 100% pilsner grain invoice to create a crispy, clear physique with elevated spicy and floral hop notes that maintain the alcohol and bitterness low.
- 420 Pale Ale household: SweetWater’s iconic 420 Pale Ale (5.7% ABV) is joined by three new kinds impressed by the basic: 420 Citrus Haze Hazy Pale Ale (5.4% ABV), 420 Additional Chill Chilly Pale Ale (4.5% ABV), and 420 Mango Crush Pale Ale (4.8% ABV).
To search out these beers in a retailer close to you, please go to SweetWater’s beer finder.
