No- and low-alcohol drinks are setting data within the UK market as customers embrace sobriety through the historically drink-heavy vacation season. Trade analysts undertaking the class to surge previous £500 million in 2024, marking vital double-digit development.
In keeping with GlobalData’s newest market evaluation, 45% of surveyed customers report often or often selecting non-alcoholic options. The no- and low-alcohol beer phase alone is predicted to develop by 15% within the coming yr.
Main Retail Development
Main retailer Tesco experiences a 20% year-over-year improve in gross sales of no- and low-alcohol beer multipacks. The corporate has additionally seen a 15% surge in demand through the 4 weeks main as much as Christmas.
“The moderation motion has led to the creation of alcohol-free options and elevated competitors within the comfortable beverage market,” says George Shaw, Beverage Analyst at GlobalData.
New Product Innovation
The market is seeing notable new entrants, together with Method 1 champion Lewis Hamilton’s Almave Bianco, a non-alcoholic blue agave spirit concentrating on health-conscious customers.
Talking about Hamilton’s foray into the market, and its impact on customers, Shaw says: “The affiliation with Lewis Hamilton brings aspirational branding and credibility, resonating with followers of the game and way of life. This targets health-conscious customers and people embracing the sober-curious motion, particularly Gen Z and Millennials looking for alcohol-free options for social events.”
Moreover, Cornish craft brewer Firebrand has launched Little Wave, its first alcohol-free lager.
Client Well being Focus
GlobalData’s Q3 UK Client Survey (performed with 505 individuals) means that 77% of UK customers think about well being and well-being impacts when making buy selections. This health-conscious mindset is especially robust amongst Gen Z and Millennial customers.
“The rise in demand for low and no-alcohol drinks is a major development that alcohol manufacturers can’t ignore,” Shaw provides. “With customers more and more choosing more healthy options and prioritizing their well being and wellbeing, it’s essential for manufacturers to adapt and supply choices that cater to those altering preferences.”
Learn the total article at UK No-Alcohol Market Set for Double-Digit Vacation Development
