The state of the U.S. economic system is not any laughing matter, however pizzeria operators are severe about remaining worthwhile within the face of the recession. That’s the message that got here out of Worldwide Pizza Expo 2009 this spring. Almost 5,700 operators attended the twenty fifth Anniversary version of the present on the Las Vegas Conference Middle March 10-12, and their overriding mission was to propel the trade ahead with the assistance of distributors and trade consultants.
“The present was a smashing success,” says Jeremy White, Pizza At the moment’s editor-in-chief. “I’m positive lots of people, notably exhibitors, walked in not likely positive what to anticipate. The variety of pre-registrations have been decrease than in recent times, and that was a direct reflection of the doom and gloom we’re listening to about within the every day information. However what’s occurring within the monetary world didn’t deter pizzeria homeowners from turning out in close to file numbers.”
In truth, Worldwide Pizza Expo 2009 turned out to be one of many largest reveals within the Expo’s 25-year historical past. When requested why he thought the turnout was so excessive, White pointed to the resilience of pizzeria homeowners.
“These folks don’t have the backing of huge firms and traders with bottomless pockets,” he says. “They’ve constructed their small companies with sweat fairness, and so they’re happy with what they’ve, as they need to be. When the economic system tanks and we’re one of many worst recessions in U.S. historical past, you higher imagine pizzeria operators are going to tighten their belts and go to work. They aren’t merely making an attempt to maintain a inventory worth at a sure degree — that is their livelihood. In the event that they don’t keep worthwhile, their enterprise goes down and so they’re within the unemployment line.
“The attendees at this 12 months’s present have been extra severe than I’ve ever seen them be earlier than. They have been there to absorb each seminar, to look at each services or products or concept on the present flooring. They have been prepared to purchase so long as the acquisition was going to allow them to extend gross sales or working effectivity in some vogue. It was invigorating to see.”
This 12 months’s present featured two keynote audio system — Mike Mrlik of Gatti’s Pizza and Joey Todaro of La Nova Pizzeria. As well as, there have been greater than 60 concurrent instructional seminars that coated every little thing from wine to customer support. In “Speak of the City,” Scott Anthony provided suggestions for getting your pizzeria talked about within the native press. In “The best way to Recession-Proof Your Enterprise,” Bryan Dodge argued that it’s the folks — not the meals — that make a pizzeria particular.
Different seminars paved the best way for pizzerias to be extra eco-friendly or gave management suggestions. However all of them had one factor in frequent: “Every of the seminars have been led by dynamic, certified consultants and have been geared towards providing options to the issues at present’s pizzeria homeowners face,” says White. “The purpose is for our audio system to throw out concepts that our attendees can put into motion instantly. They don’t wish to wait till August to make significant modifications. They wish to take management now.”
Whereas the seminars are a key part to the tradeshow, the glitz and glamour usually accompany the aggressive occasions. And Worldwide Pizza Expo organizers took the competitions to a wholly new degree this 12 months.
“The present gave away extra prize cash than ever earlier than,” White says. “It amazes me that Invoice Oakley and his employees, who plan and produce the Expo, by some means fi nd a approach to make it greater and higher yearly. The Expo gave away $32,000 in prize cash this 12 months, plus one other $25,000 to finish the present with the Mega Bucks Giveaway.”
This 12 months, the Worldwide Pizza Problem was divided into two classes: conventional and non-traditional. Scot Cosentino of Goodfella’s Pizza in Staten Island, New York, took high honors within the conventional competitors. Grazziano Bertuzzo, in the meantime, received the non-traditional class. Bertuzzo, from Brian, Lecce, Italy, then squared off with and defeated Cosentino in a blind-box competitors between the 2 winners. The extra spherical required the usage of a secret ingredient — recent mushrooms — and carried a $5,000 money prize (each Cosentino and Bertuzzo have been awarded $10,000 for successful their respective classes) in addition to “World Champion Pizzaiolo” bragging rights. It was Bertuzzo’s second consecutive win.
Let’s not overlook the “Rockin’ Social gathering,” which featured the World Pizza Video games fi nals. The Video games featured fi ve totally different disciplines, all however one in all which concerned pizza dough: freestyle acrobatics, quickest dough, quickest field folding, largest dough and longest spin. For outcomes, see the sidebar above. “The World Pizza Video games have been a ton of enjoyable,” says White. “The Rockin’ Social gathering is a superb place to unwind and meet folks inside this trade, and the leisure and ‘wow-factor’ offered by the Video games are second-to-none. It’s actually a can’t-miss occasion on the Expo yearly.”
In truth, says White, those that missed the present can view a few of the motion on Pizza At the moment’s Video Spot. “Simply go to PizzaToday.com and play the featured video,” White says. “All year long we’ll be highlighting footage we captured at Worldwide Pizza Expo 2009. We’ll even be conducting pizzeria excursions, waiting for subsequent 12 months’s Expo and, in fact, bringing Chef Jay (Pizza At the moment foodstylist Jerry Washington) again for his demonstrations and pleasant dishes.”
World Pizza Video games Outcomes
First Division Freestyle Acrobatics
1. Justin Wadstein, Kianti’s Pizza & Pasta Bar, Santa Cruz, California
2. Akaogi Kazuya, Aromavita, Japan
3. Jamie Culliton, Grimaldi’s, Tucson, Arizona
Quickest Dough
1. Richard Allen, Cousin Vinnie’s Pizza, Dayton, Ohio
2. Bruno DiFabio, Nation Cottage, Buffalo New York
3. Giuseppe Lucia, 210 Giglio Pizzeria, Italy
Quickest Field Folding
1. Justin Stokes, Sparky’s Pizzeria, Urbana, Ohio
2. Mo Rashad, Cousin Vinnie’s Pizzeria, Dayton, Ohio
3. Mike Kelly, Grimaldi’s, Tucson, Arizona
Largest Dough
1. Spencer Glenn, Pizza My Coronary heart, San Jose, California
2. Eric Corbin, Grimaldi’s, Tucson, Arizona
3. Giuseppe Lucia, 210 Giglio Pizzeria, Tucson, Arizona
Longest Spin
1. Akaogi Kazuya, Aromavita, Japan
2. Jamie Culliton, Grimaldi’s, Tucson, Arizona
3. David Sommers, Mad Mushroom Pizza, West Lafayette, Indiana
This report compiled by members of the Pizza At the moment and Pizza Expo employees.
