Belfast-based Drinksology Kirker Greer Group (DKG), has appointed Gordon Buchanan as its new regional director for Europe, EMEA and International Journey Retail (GTR).
Buchanan brings 30 years of expertise within the drinks trade, having held senior business and advertising and marketing roles at Bacardi, Beam Suntory, Treasury Wine Estates and BrewDog.
Ryan McFarland, chief business and technique officer at Drinksology Kirker Greer, mentioned: “Over the previous 24 months, we have now been strategically strengthening our crew, constructing out long-term plans, and steadily advancing into our subsequent part of development. Gordon’s confirmed observe report of creativity and his skill to successfully have interaction with distributors and shoppers throughout our key areas shall be instrumental in reaching our bold development aims.”
On this newly created position, Buchanan will lead and oversee the implementation of DKG’s three-year strategic development plan throughout EMEA and GTR.
In his most up-to-date position as regional controller at BrewDog, Buchanan managed 17 markets throughout EMEA and oversaw the brewer’s strategic partnerships with British Airways and Carnival Cruises within the journey retail sector.
At DKG, Buchanan will deal with collaborating with high-performing distribution companions who carry experience in premium spirits throughout each the on-trade and off-trade channels, in addition to in airports, cruise traces, and airways.
