NEW
YORK – Might 14, 2024 – Loverboy, the higher substances and taste
innovation chief in premium glowing exhausting teas, spritzes and canned
cocktails, is sprinting into summer time with nationwide distribution at Walmart and
a can’t miss, full line nationwide endcap program with longtime retail accomplice
Complete Wine & Extra, the nation’s largest alcohol retailer.
Loverboy’s retail growth
is fueled by two new, summer-themed glowing exhausting tea selection packs stocked
with fan favourite flavors. Every 8-pack clocks in at 90 energy and 0 grams
of sugar per can (as in, 100% much less sugar than different main exhausting teas):
- Cool Classics –
Lemon Iced Tea, Half & Half Tea, Black Cherry Vanilla Tea, Strawberry
Lemonade Tea
- Vacay Vibes – White Tea Peach, Pineapple Hibiscus Tea, Mango
Pear Tea, Hibiscus Lime Tea
Loverboy-loving
Walmart consumers will discover every new 8-pack alongside 6-packs of all-time
best-selling White Tea Peach and Lemon Iced Tea in practically 1,500 shops unfold
throughout the US. Complete Wine & Extra customers will discover attention-grabbing finish
caps marked by the tagline, “Summer time By no means Tasted so Good,” showcasing the brand new
8-pack selection packs alongside the remainder of the portfolio, together with spritz
selection packs and canned cocktails.
The model’s
progress on the two bellwether retailers contributed to a pre-peak season acquire of
greater than 4,000 factors of distribution nationwide – and rising.
“Everyone seems to be
calling 2024 the yr of exhausting tea, so being embraced by the likes of Walmart
and Complete Wine & Extra, simply as peak season heats up, says every little thing about
Loverboy’s energy to draw incremental consumers on the lookout for higher substances
and higher style into the class,” mentioned Kyle Cooke, Loverboy founder and
CEO. “Our new, summer-themed selection packs nail it with all-time
favorites formatted in 8-packs that everybody desires, with graphics that
actually pop proper off the shelf. They’re getting embraced by retailers at
first sight and we are able to’t wait to see them carry out.”
The Cool Classics and Vacay
Vibes selection 8-packs retail at a urged $14.99 and the single-flavor
6-packs for sparking exhausting teas at $10.99. Along with Walmart and Complete Wine
& Extra, Loverboy is out there at Entire Meals, Kroger, Walgreens and different
retailers that carry grownup drinks nationwide.
For extra
data on Loverboy, observe @DrinkLoverboy on Instagram.
About
Loverboy
Loverboy is a
premium alcohol and way of life model innovator that continues to trailblaze new
requirements within the ready-to-drink grownup beverage class. Its ultra-premium,
flavor-forward glowing exhausting teas, spritzes and cocktails set the bar in RTD —
all are made with pure, high-quality substances, no or low sugar, and serve up
never-been-done-before flavors and firsts-of-its-kind to attraction to immediately’s extra
discerning shopper. Co-founded by Kyle Cooke and Amanda Batula, who gave followers
an inside look into the model’s improvement whereas starring on Bravo’s hit TV
present, “Summer time Home,” Loverboy rapidly grew to become one of many nation’s
fastest-growing alcohol manufacturers and fifth-fastest-growing CPG manufacturers, with a
fanbase of greater than 1.5MM throughout shared platforms. Loverboy is out there
nationally at Walmart, Kroger, Entire Meals, Complete Wine & Extra. Plus, you
can store unique Loverboy drinks and merchandise on-line at drinkloverboy.com or get Loverboy delivered in a single hour
or much less by way of supply providers reminiscent of GoPuff and Instacart.
