COMSTOCK, Michigan – Bell’s Brewery, Michigan’s largest craft brewery, in the present day
introduced the growth of its iconic Oberon model household with the discharge of the Oberon
Sunshine Shandy selection pack.
Bell’s grasp brewers took inspiration from what followers love about Oberon to create three fruit-forward shandy choices, together with citrusy lemonade, tart tropical flavors like passionfruit, and
subtly candy cherry limeade. At 4.2% ABV, Oberon Sunshine is one other probability to embrace
Oberon season.
“Oberon Sunshine is all about massive flavors and summer time enjoyable – one thing Oberon is understood for,”
stated Scott Powell, Bell’s Senior Director of Advertising and marketing. “We wished to offer customers a
refreshing, easy-drinking shandy to pair completely with summer time actions.”
Whereas Oberon stays as well-liked as ever, increasing into shandy permits Bell’s to succeed in new
customers with a flavor-packed twist on a traditional that may be loved whereas provides final.
“Oberon’s devoted followers have been asking us to develop the model for years however rising the
Oberon household is one thing we do very deliberately at Bell’s,” stated Carly Davis, Model Senior
Supervisor. “It’s vital that any addition can reside as much as our iconic Oberon Ale and we wished
to create one thing for the Bell’s drinker in search of massive taste with a decrease ABV and lighter physique.
Oberon Sunshine accomplishes all these issues and we’re excited to convey our followers one thing
new.”
The range pack shall be obtainable nationwide starting this week in 12oz can 12 packs and on
faucet at Bell’s Eccentric Café, situated at 355 E Kalamazoo Ave, Kalamazoo, MI 49007.
ABOUT BELL’S BREWERY
Bell’s Brewery started in 1985 in Kalamazoo, Michigan, with Larry Bell, a quest for higher beer
and a 15-gallon soup kettle. Since then, Bell’s has grown into one of many largest craft breweries
in America, because of its iconic manufacturers similar to Two Hearted IPA, Oberon Ale and Hopslam Ale.
Bell’s believes that enterprise – and beer – may be highly effective instruments to resume our belief not solely in
one another, however the world round us. Bell’s ‘Impressed Brewing’ philosophy represents our
collective accountability to create significant change by resourcing responsibly as stewards of
the environment, by re-igniting and celebrating our distinct senses of creativity, and by re-
energizing the frequent perception we are able to come collectively to make good on the promise of a extra
affluent future for all. Bell’s distributes its best-in-class beer nationwide, along with
Puerto Rico. It at the moment brews greater than 20 beers for distribution out of its Comstock,
Michigan brewery in addition to many small-batch beers which might be served on the Eccentric Café in
Kalamazoo, Michigan. For extra data, please go to BellsBeer.com.
