LONGMONT, Colo.–This Summer time, Oskar Blues Brewery, famend for its iconic Dale’s Pale Ale – the unique craft beer in a can – will debut restricted version 15-packs of Dale’s Pale Ale and Dale’s Mild Lager in basic denim wrapped instances. Denim Dale’s is impressed by essentially the most iconic American wardrobe staple and its no-nonsense, rugged reliability. Like your favourite pair of denims, Dale’s affords tried & true craft beers that match nearly any summer time consuming event.
Accessible nationwide from Memorial Day by means of Labor Day, 15-packs of Dale’s Pale Ale can be outfitted in basic blue denim and Dale’s Mild Lager will sport acid-washed white denim. Past the beer’s limited-edition summer time packaging, the brewery has additionally designed a full vary of Denim Dale’s merchandise together with Dale’s patches, jorts, denim koozies and denim-wrapped coolers. Dale’s has additionally developed a top quality customized jean jacket with pockets that may maintain as much as 15 cans of beer. Merchandise can be bought on-line and within the Oskar Blues taprooms in North Carolina and Colorado whereas provides final.
“After we first put Dale’s Pale Ale right into a can, it shook up your complete trade,” says Aaron Baker, Oskar Blues Senior Advertising and marketing Supervisor. “As we speak, the Dale’s lineup has expanded to supply a variety of beers together with the extremely versatile Dale’s Mild Lager that matches any event. . Equally – when you requested anybody on the road about their favourite, most helpful piece of clothes, there’s a rattling good likelihood it’s made out of denim – particularly within the USA,” Baker continues. “It may be altered to specific anybody’s individuality – from cowboys to skater punks. It’s a freak flag you put on. And it solely improves the extra you utilize and adapt it. It’s precisely the sensation we hope folks get when they’re consuming Dale’s.”
In 2023, Dale’s Pale Ale (6.5% ABV) rebranded to place the Dale’s identify front-and-center, and likewise launched Dale’s Mild Lager (4.20% ABV) and Dale’s Double IPA (9% ABV). The rebrand is a part of the Seize the Dale’s marketing campaign, encouraging clients to unapologetically stay within the second. Denim Dale’s is a limited-run continuation of this marketing campaign, grabbing an opportunity to have fun each Dale’s and denim as true blue, dependable all-American classics.
For extra info together with the place to buy Denim Dale’s and the remainder of the Dale’s and Oskar Blues lineup, observe alongside on Instagram, @drinkdales.
