(Chico, CA) – Sierra Nevada Brewing Co. has formally launched the 2024 launch of Celebration Recent Hop IPA. The fan-favorite beer is all about celebrating the hop harvest season and showcases the intensely fragrant and flavorful traits of freshly harvested hops. It’s accessible beginning mid-October via December, or whereas provides final.
“Freshly harvested hops have an unbeatable depth of aroma and taste and that’s a part of what makes Celebration so particular,” stated Brian Grossman, Chief Brewer and second-generation brewery proprietor at Sierra Nevada Brewing Co. “It begins on the hop farms annually when members of the brewing workforce make the trek to the Pacific Northwest to hand-select numerous whole-cone Cascade, Centennial and Chinook. The choose heaps are then expedited to the brewery to start brewing Celebration as quickly as potential. It’s essential to seize the freshness of the season’s hop harvest, an iconic attribute of the beer. The entire course of is a convention that my father began many years in the past, and we’re proud to proceed.“
First brewed in 1981, the beer is launched yearly between the top of hop harvest season and the start of the vacation season within the US. Hop-forward flavors and aromas in Celebration Recent Hop IPA are well-balanced with the slight biscuity sweetness of caramel malt. It clocks in at 6.8% ABV and 65 IBU.
“After we begin brewing and pouring the primary pints of the beer in our Taproom there’s a palpable sense of pleasure and celebration among the many brewery workforce. In that method, Celebration Recent Hop IPA actually lives as much as its title,” stated Grossman.
Celebration Recent Hop IPA started transport to wholesalers in mid-October. It will likely be offered primarily in 6-and 12-packs of 12-ounce cans, with restricted availability of 12-pack bottles offered in choose markets (6-pack MSRP $12.99, 12-pack MSRP $21.99), and draft. Because the fashion title alludes, a Recent Hop IPA is really helpful to be loved throughout the identical season by which it was produced to expertise the complete depth of taste and aroma that the brewers supposed.
Western North Carolina Restoration Efforts
Sierra Nevada has introduced help of the long-term restoration of the craft beer business in Western North Carolina following Hurricane Helene, which hit the area in late September. This yr, the corporate will donate $1 of each barrel brewed of Celebration Recent Hop IPA to the newly shaped NC Craft Brewers Basis, a 501(c)(3) devoted to the expansion and resilience of Western North Carolina’s craft brewing group. The corporate has inspired its wholesaler and retailer companions to contribute to the trouble, as nicely. The brewery can also be supporting instant group meals wants within the area via contributions to MANNA FoodBank and Meals Connection.
“We all know that it takes all members of a group, supporting how they’ll after a catastrophe,” stated Chief Sustainability and Social Influence Officer Mandi McKay. “We respect that we are able to contribute to our Western North Carolina group within the wake of Hurricane Helene.”
Study extra about Sierra Nevada’s efforts and contributions following Hurricane Helene’s influence in Western North Carolina.
