Napa, CA (January 14, 2025) – Butter Chardonnay—the quantity two promoting premium Chardonnay1—proclaims the latest addition to its fan-favorite Butter lineup: ButterLight Chardonnay. Following in depth R&D to supply the best-tasting Mild wine in the marketplace, ButterLight is now accessible in wine aisles. Crafted with the identical dedication to high quality that defines the Butter portfolio, ButterLight gives winelovers an genuine grape-to-bottle, great-tasting glass of wine at simply 85 energy—virtually a 3rd lower than common wines and 40% much less alcohol.2
“The demand for lighter wines has clearly been rising, however till we had been assured we may actually make a scrumptious wine at meaningfully decrease energy and alcohol ranges, we weren’t going to place the Butter label on it,” mentioned Jeff Kandarian, Government Winemaker of Butter Wines by JaM Cellars. “The R&D course of was in depth to retain full management over taste first. This wine actually delivers on the Butter model promise of high quality for each wine ingesting event. We’re thrilled so as to add it to the Butter lineup and provide a scrumptious various to customers searching for lighter wine.”
Crafted with the identical grapes chosen for normal Butter Chardonnay at their good ripeness, ButterLight has flavors of brilliant lemon mousse laced with creamy vanilla and shortbread crumbles and is available in at simply 8.5% ABV and 85 energy per glass. ButterLight is a terrific alternative for these searching for a lighter wine possibility with out sacrificing taste and high quality. Present in grocery shops throughout the nation, the widely-recognizable Butter yellow label has turn into synonymous with nice high quality at wonderful worth. Butter Wines’ enlargement into lower-ABV wine units a brand new uncompromising commonplace for mild wine.
“As we’ve expanded the Butter line up we’ve got been meticulous in crafting every bottling to exceed high quality expectations at accessible worth factors. ButterLight as our latest addition had a really excessive bar to fulfill—scale back energy and alcohol with out sacrificing taste, whereas staying in Butter’s worth level. I feel we’ve got gone above and past that mandate and created one thing so great-tasting it’s onerous to imagine it’s lighter,” mentioned John Truchard, Founder and CEO, JaM Cellars. “I’m grateful for the eagerness and onerous work that has gone into this innovation by our winemaking, gross sales, and advertising and marketing staff, and for the distinctive response we’ve got acquired from our retail and distributor companions. I’m excited for wine drinkers in every single place to strive it and like it.”
The Butter portfolio now includes Butter Chardonnay (additionally in ButterCans), Butter Cab, NEW Butter Sauv Blanc, NEW Butter Pinot Noir, and now NEW ButterLight. Launched final yr, Butter Sauv Blanc is refreshingly tropical, and Butter Pinot Noir is juicy and plush, each making a splash for wine lovers searching for genuine, well-made wines which are approachably priced. With the continual addition of recent varietals, Butter’s brilliant yellow labels have turn into a beacon of high quality and deliciousness that everybody can belief and afford in a notoriously fragmented and complicated wine class.
“Getting ButterLight excellent was a labor of affection, so we’re excited to have the ability to begin providing it within the New Yr, when so many individuals are searching for lighter variations of their favourite meals and drinks. Practically a 3rd much less energy and 40% much less alcohol in comparison with common wines are significant whenever you need to make lighter decisions, however you gained’t make these decisions if it doesn’t style nice,” mentioned Michele Truchard, Co-Founder JaM Cellars and the “M” in JaM. “Having a diet background, a ardour for well being and wellness, and a love of wine I’m all the time searching for steadiness. For me, ButterLight hits all the suitable notes.”
In celebration of the ButterLight launch, Butter Wines is internet hosting a sweepstakes to drift over Napa Valley for one fortunate winner and a plus one. Starting January 14 by means of March 9, the winner will obtain complimentary roundtrip flights, resort keep, scorching air ballroom experience, and a signature ButterLight tasting picnic to get pleasure from over an epic Napa Valley getaway weekend. Shoppers are inspired to enter at DrinkButter.com (no buy essential). All Butter Wines could be discovered underneath $20 (MSRP) in native grocery, comfort, and liquor shops in addition to on-line at JaMCellars.com/find. For extra data on the latest Butter addition, go to JaMCellars.com or observe @JaMCellars on Fb and Instagram.
About JaM Cellars
JaM Cellars is all about easy-to-love, every-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the JaM Cellars portfolio options Butter by JaM Cellars—together with Butter Chardonnay, ButterCans, NEW ButterLight, Butter Sauv Blanc, Butter Pinot Noir, Butter Cabernet, and Butter Bubbles—together with the unique JaM Cabernet that began the label. All of the wines are distinctively scrumptious: Butter Chardonnay melts in your mouth, ButterLight is mild and creamy, Butter Sauv Blanc is refreshingly tropical, Butter Pinot is fruity and velvety, Butter Bubbles is brilliant and creamy, Butter Cab is silky clean, and JaM Cabernet is juicy and berry-licious, Butter Chardonnay can be accessible in enjoyable, grab-and-go, single-serve 250ml ButterCans—every a few glass and a half, additionally accessible in a 4-pack. JaM Cellars wines are supposed to be loved anytime—whether or not it’s an important day or every-day celebration. This yr, Butter Chardonnay, one of many bestselling chardonnays within the U.S. over $13, was acknowledged as an Impression Blue Chip Model award winner for 10 years of consecutive progress. Take a look at JaM Cellars on Fb and Instagram @jamcellars, #JaMCellars, or JaMCellars.com.
1Supply: Nielsen, Chardonnay, $13+, 750mL, 01.27.24, 52 week, Whole US xAOC
2ButterLight per 5 fl oz. Common evaluation: 8.5% ABV, 85 Energy, 4g Carbs, 0g Protein, 0g Fats. 40% much less alcohol in comparison with common Butter Chardonnay.
