Inside the brand new Prima Espresso Gear retailer and showroom in Louisville. All photos courtesy of Prima Espresso Gear.
On-line espresso gear vendor Prima Espresso Gear this month opened a brick-and-mortar retailer in its dwelling metropolis of Louisville, Kentucky, stocking it high to backside with a big selection of dwelling {and professional} espresso gear.
Doorways to the 1,100-square-foot showroom, demonstration lab and retail retailer opened Jan. 8, providing an open ground plan for friends to browse. The shop is adjoining to Prima’s e-commerce operations.
“Each product on our cabinets is accompanied by a hands-on demo, permitting clients to check and evaluate totally different gear firsthand in our adjoining espresso lab,” Prima Espresso Gear Product Advertising and marketing Supervisor Ryan Felbinger advised Day by day Espresso Information. “Outfitted with top-tier grinders and specialised water therapy, the lab is an absolute playground for any espresso fanatic. In different phrases, now you can nerd out and have enjoyable with us in particular person.”
A facility subsequent to the shop will proceed to be the studio for Prima’s sturdy on-line movies, which embody gear overviews, comparisons, brew guides and extra. Felbinger stated that whereas there should not but any public occasions scheduled, the area can accommodate throwdowns and different small native espresso neighborhood gatherings.
“The aim of this undertaking was to serve our local people,” Felbinger stated. “We don’t presently have plans to develop outdoors of our present area.”
Prima Espresso Gear was based as a coffee-focused offshoot of Louisville-based restaurant provide firm Prima Provide in 2009 by its proprietor, Andy Lowe, and a number of workers with a ardour for espresso. The corporate’s catalog has grown to incorporate an in depth collection of dwelling and business espresso gear, instruments and equipment, together with water purification techniques and extra.
In 2021, the corporate took on its first unique distributorship, launching the El Rocio V2 Zarre espresso machine in the USA.
“We’ve got not entered into any unique partnerships since that point; nonetheless, will probably be a serious a part of our technique transferring ahead,” stated Felbinger.
One other latest growth for Prima is its institution of a devoted Espresso Cart class, centered on cell espresso gear elements and kits. The class facilities on carts designed and constructed by California-based producer The Woodress outfitted with new coffee-specific modular moveable energy and water options by Caffewerks.
“The Prima staff and I’ve been exhausting at work in 2024 growing this new class in response to a quickly evolving business espresso market,” stated Felbinger. “We provide a free five-part course for aspiring cell espresso entrepreneurs overlaying a number of matters from making a marketing strategy, to gear choice to methods for development. Together with our new gear choices, we imagine we’ve created the final word useful resource for brand new espresso cart homeowners.”
The Prima Espresso Gear Showroom is positioned at 4603 Poplar Degree Highway in Louisville. Feedback? Questions? Information to share? Contact DCN’s editors right here. For all the most recent espresso trade information, subscribe to the DCN publication.
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Howard Bryman
Howard Bryman is the affiliate editor of Day by day Espresso Information by Roast Journal. He’s primarily based in Portland, Oregon.
