Wine just isn’t like different alcohol drinks, it’s not a recipe product
January 16, 2025 – Sacramento, CA — Wine Institute launched the next assertion from President & CEO Robert P. Koch in response to new proposed guidelines from the Alcohol and Tobacco Tax and Commerce Bureau (TTB) on diet and allergen labeling. The 2 new Notices of Proposed Rulemaking (NPRMs) shall be revealed within the Federal Register tomorrow.
“Our wineries are dedicated to making sure shoppers have the knowledge they should make knowledgeable selections concerning the wines they buy. We sit up for taking part constructively to make sure future rules stability the potential advantages for shoppers with the numerous prices and burdens positioned on the greater than 17,000 small and medium sized wineries throughout the nation.”
“Merely put, wine just isn’t a recipe product. Not like different drinks, each classic is totally different, and every wine varies by 12 months, winegrape varietal, location, local weather and rising circumstances. As a result of the winemaking course of is so dynamic and extremely variable, labeling rules that don’t incorporate wanted flexibility have the potential to be extremely disruptive for vineyard operations.”
“TTB is true to query the necessity for obligatory on-label data and to think about alternate options like e-labels which may considerably improve the accuracy and quantity of knowledge shared with shoppers. Europe has taken this method, and we have now seen that it might work.”
“Given the distinctive nature of winemaking, essentially the most correct and least burdensome method to offering diet data to shoppers can be to permit the choice of off-label disclosure by way of QR code or different digital means.”
About Wine Institute
Established in 1934, Wine Institute is the general public coverage advocacy group of greater than 1,000 California wineries and affiliated companies that initiates and advocates state, federal and worldwide public coverage to boost the surroundings for the accountable manufacturing, consumption and pleasure of wine. The group works to guard the financial and environmental well being of the state by way of its management in sustainable winegrowing. To be taught extra about California wines, go to Uncover California Wines.
