Domino’s Pizza and Netflix have teamed as much as deliver the Domino’s Emergency Pizza to Squid Recreation: The Expertise. As “Squid Recreation” nears its season two debut on Dec. 26 on Netflix, Domino’s will give away free Emergency Pizza for a 12 months to gamers with the bottom rating. On Dec. 12, the participant with the bottom rating from every competing group in Squid Recreation: The Expertise at Manhattan Mall in New York Metropolis will win free Domino’s Emergency Pizza for a 12 months, in keeping with a press launch.
“Those that watch Netflix’s ‘Squid Recreation’ know that shedding is the final word emergency, however Domino’s is right here to show that round,” Kate Trumbull, Domino’s government vp — chief advertising and marketing officer, stated within the press launch. “We’re making lemonade out of lemons for gamers by fixing their heart-pounding predicament with free pizza for a 12 months, to allow them to have Domino’s at any time when their subsequent emergency occurs.”
Squid Recreation: The Expertise is a completely immersive expertise based mostly on Netflix’s ‘Squid Recreation’ sequence. Gamers can compete in 5 challenges impressed by the present. A member of the Pink Guard will current the shedding participant out of every group with free Emergency Pizza for a 12 months, awarded in $500 in present playing cards inside a customized Domino’s and Squid Recreation Dalgona tin.
That is the second time Domino’s has partnered with Netflix. In 2022, Domino’s teamed up with the preferred streaming service on the earth to launch a first-of-its-kind thoughts ordering app, previous to the season 4 premiere of Stranger Issues.
“We’re thrilled to work with Netflix on yet one more enjoyable and sudden model integration,” Trumbull added. “Our Squid Recreation activation brings Emergency Pizza to extra individuals, in additional locations than ever in methods you by no means would’ve guessed!”
Magno Herran, VP of accomplice and model advertising and marketing at Netflix, stated the corporate is worked up to accomplice with Domino’s once more because the model pushes artistic boundaries.
“Their Emergency Pizza marketing campaign was the proper match for Squid Recreation as a result of if anybody understands an emergency, it is the gamers within the sport itself,” Herran stated within the press launch. “We took essentially the most iconic video games from the sequence and reimagined what would occur if the gamers had Emergency Pizza to save lots of them. The customized spots can even run on Netflix’s ad-supported plan, so our members can see them as they watch the present, and we’re excited to increase the marketing campaign throughout the Squid Recreation universe at The Expertise in New York Metropolis, the place followers can take pleasure in Emergency Pizza, identical to the gamers.”
Domino’s operates greater than 21,000 shops in additional than 90 markets.
