As a part of the settlement, Saturnus took over the manufacturing, distribution, and gross sales of Snälleröds merchandise from 18 November 2024 and in line with Anora, aligns with its technique to focus on core manufacturers.
“We’re assured that Saturnus will take wonderful care of the Snälleröds model and we’re very joyful to entrust them with constructing its subsequent chapter. The choice to promote Snälleröds model permits us to deal with our core manufacturers, supporting the expansion ambitions of our spirits enterprise,” stated Kirsi Puntila, SVP, spirits at Anora.
The divestment consists of the Snälleröds schnapps model and its two merchandise in addition to the manufacturing gear from the Snälleröds micro-distillery positioned in Ljungbyhed, Sweden.