What precisely is 09.09.09, and the place did the thought come from? For months now we’ve been teasing you with promos. Each time you watched a video on the Pizza At the moment residence web page, we talked about that 09.09.09 was coming. We e-mailed you about it. We despatched you occasion invites hyping a particular occasion in print. We’ve Twittered about it. …
All of it started at Worldwide Pizza Expo 2009 in Las Vegas. That present, greater than another in current reminiscence, struck a chord. Whereas the financial image was at its bleakest, pizzeria operators got here by the hundreds to Sin Metropolis to have fun and advance our nice business. These operators, as I’ve written up to now, have been there to be taught and apply the information they have been buying. They weren’t rolling over within the face of adversity; they have been snubbing their noses at it, seemingly saying, “We’ll present you!”
They usually have. The pizza business has remained resilient as different sectors of foodservice have plummeted.
Not lengthy after the present ended — it was early April — the Pizza At the moment workplace was nonetheless abuzz over the joy generated at Worldwide Pizza Expo 2009. Our writer, Pete Lachapelle, challenged us to discover a method to bottle that magic and translate it into print.
And I consider we’ve got. Really, we took it a step past that and have created “An Occasion in Print”. We approached the September challenge (09.09.09) as a three-avenue hall of knowledge — print, Net and video — all linked to 1 one other:
1. Pizza At the moment journal You might have already observed that the design of this challenge is totally completely different from earlier points. That’s as a result of we threw out the templates and developed a design method that highlights the only, best issue of the pizza business’s success — individuals. We’ve lined up our foremost consultants. What they should say is enlightening. As you progress via this month’s pages, we belief you’ll agree that these are the gurus, the proprietor/operators which can be really on the reducing fringe of the pizza biz and the knowledge they provide is of nice worth to you.
2. pizzatoday.com On the street or don’t have your Pizza At the moment in entrance of you? No drawback, simply go to our Website online, pizzatoday.com. You may learn the complete September challenge on-line. However don’t cease there. Our Website online has quite a few, thrilling alternatives.
3. On-line Movies We shot movies of practically half of the tales you’ll learn within the September challenge — movies which you can entry anytime you would like on our Website online.
We flew to Chicago to movie Pat Bruno making contemporary mozzarella, contemporary ricotta and stuffed Portobello mushrooms. Chef Jeff flew from Georgia to our workplace in Louisville to make a plethora of things starting from pizza wraps to ricotta gnocchi. Heck, even a previous Unbiased of the 12 months, Darryl Reginelli, dropped by.
In the end, this challenge is about you — the pizzeria operators who’ve discovered a method to succeed when the chips are down. Plenty of nice individuals have a whole lot of nice issues to say on this challenge. Soak it up. You’ll be glad you probably did.
Cheers,
Jeremy White editor-in-chief
