John Williams owns Rock Creek Pizza Firm in Sandy, Utah. He’s one among 10 pizzeria homeowners who can be collaborating in an expanded “Beer & Bull in Print” question-and-answer session we’ll be publishing in our September 2009 problem. 09.09.09 is coming — right here’s a small pattern of what the “Beer & Bull in Print” will supply.
PT: I do know 2008 was a troublesome 12 months for many operators. How are issues going at Rock Creek?
JW: Enterprise was down by roughly 15 % for us in 2008. However we now have been on a gradual rise again in a constructive path since March of 2009.
PT: Have you ever altered your promoting funds in ’09?
JW: We have now elevated it over final 12 months to get our message out to extra individuals and hold our present clients reminded that we’re nonetheless right here and hungry for his or her enterprise.
PT: What advertising and marketing medium has given you the most effective return?
JW: Advertising to our present buyer base and making direct contact with potential clients.
PT: What areas had been best so that you can tighten when issues received robust with the financial system?
JW: After all, we seemed intently at staffing ranges. We additionally re-negotiated our lease, switched to disposable wares and left our dishwasher lease.
PT: What’s your main concern heading into 2010?
JW: Protecting our momentum going, reaching extra individuals and getting our present clients to return in additional typically.
