The Heaven Hill Heritage Assortment, Buffalo Hint Vintage Assortment, and Willett portfolio all include among the most sought-after bourbons in the marketplace. Sadly, the bourbon nerds — a.ok.a. Taters — often snatch up all of the bottles earlier than any informal client even has the possibility to contemplate buying them.
The scenario has solely gotten worse through the years. Given these taters know what some are prepared to pay for these prized releases, they’re fast to resell them at wildly inflated costs to make a fast buck. By means of all of it, a lot of the manufacturers that make these bourbons haven’t raised their retail costs in any respect, permitting all that secondary-market revenue to go proper to the taters. And if there’s cash to be made, why haven’t bourbon producers budged on their pricing? Is all of it within the curiosity of sustaining good relationships with distributors? Do they wish to hold the “thrill of the bottle hunt” alive?
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach ponder this phenomenon and provide their ideas on why the bourbon business hasn’t began a campaign to fight the egregious resell market. What advantages do these manufacturers derive from this apply? And what would elevating costs do? Tune in for extra.
Joanna is studying: With Voodoo Ranger ‘Mini Rippers,’ New Belgium Takes a New Shot at an Outdated Concept
Zach is studying: How Willett’s Egg Salad Sandwich Grew to become as Beloved as Its Cult Whiskey
Adam is studying: The ten Finest Booze Books to Purchase This Vacation Season (2024)
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