Bangkok’s wine scene has remodeled dramatically over the previous few years, evolving from a comparatively area of interest curiosity to a vibrant and complicated market. This progress could be seen within the ever-improving vary of wines, and the data and curiosity of the town’s wine lovers. Joey Luo, one in all our Personal Account Managers, tells us extra about this thriving scene.
I’m initially from Chengdu in China’s Sichuan province, a vibrant metropolis famend for its pandas, culinary delights and baijiu [grain spirit]. I grew up with effective alcohol within the dwelling, and it was right here the place I developed an appreciation for high quality and complexity.
This lifelong ardour led me to Berry Bros. & Rudd in 2015, beginning my profession within the Hong Kong workplace. The native wine scene was flourishing on the time, booming after the removing of wine taxes in 2008. The market there developed a profound understanding of wines, with a selected deal with Bordeaux and Italian areas, which finally expanded to incorporate Burgundy and Champagne. This dynamic setting gave me a strong understanding of the effective wine market.
Quick ahead three years, and I relocated to Bangkok with my household. Thailand’s capital, on the time, was nonetheless dwelling to a comparatively area of interest wine scene in comparison with the dominant beer market. Having stated that, there was a noticeable curiosity in pure wines, which appealed to shoppers as a consequence of their enjoyable label designs and modest costs.
Over the previous 5 years, I’ve witnessed a major shift in consuming traits in Bangkok. The native wine group has grown, pushed by the efforts of wine retailers who’ve actively promoted wine tradition by way of occasions and education schemes. This concerted effort has resulted in a extra educated and curious client base, desirous to discover and recognize effective wines.
One of the thrilling points of Bangkok’s evolving wine scene is the range of tastes amongst native drinkers. Whereas there may be nonetheless a robust appreciation for well-known Bordeaux labels and prime Burgundy wines, there may be additionally a burgeoning curiosity in Grower Champagne and German wines. These wines not solely go well with the native local weather but additionally pair fantastically with the varied flavors of Thai delicacies.
Partaking with native wine fanatics has been extremely rewarding. Their curiosity and openness to new experiences replicate a broader pattern in direction of a extra refined and knowledgeable wine tradition in Bangkok. This shift can also be evident within the rising recognition of wine occasions and tastings, which offer alternatives for shoppers to increase their data and palate.
Berry Bros. & Rudd has actively participated in fostering this rising wine tradition in Bangkok. Since we got here out of the pandemic, we’ve had the pleasure of internet hosting occasions once more, to introduce ourselves to native wine drinkers and share our ardour for effective wines. These occasions haven’t solely helped us join with the group however have additionally contributed to the broader appreciation and understanding of high-quality wines. Trying forward, we’re excited to get to know the Bangkok wine group much more, and encourage new drinkers to affix us on this rising motion.
The transformation of Bangkok’s wine scene is a testomony to the town’s evolving tastes and the tireless efforts of these passionately advocating for wine tradition. I’m proud to be a part of this thrilling journey. As we glance to the long run, we stay dedicated to fostering a vibrant and knowledgeable wine group in Bangkok, one which continues to discover, recognize, and have a good time the world of effective wines.
