Abstrax Hops Bolsters Management with Variety Champion and Beer Taste Innovation Pioneer

TUSTIN, Could 17, 2024 — Abstrax Hops, a pacesetter in modern hop merchandise for the brewing trade, proudly pronounces the addition of two trailblazing executives to their staff: Barbara Stone because the Nationwide Gross sales Supervisor and Tom Nielsen because the Director of Brewing and Beverage Innovation. Each appointments mark a major stride within the firm’s mission to revolutionize hop utilization and inclusivity within the brewing and beverage sectors.

Barbara Stone joins Abstrax Hops with a formidable background within the meals and beverage sector, starting her profession at a big ice cream manufacturing facility earlier than transitioning to the brewing trade, the place she spent seven years at Ninkasi Brewing Firm. At HAAS, her most up-to-date tenure, Barbara managed key accounts each nationally and internationally and performed a pivotal function in direct partnerships with hop farmers and assist for nationwide organizations just like the Grasp Brewers Affiliation of the Americas (MBAA), the place she co-chaired the nationwide DEI committee.

Barbara has been instrumental in selling range, fairness, and inclusion throughout the trade, a testomony to her dedication to creating the brewing world extra inclusive. Her involvement in initiatives corresponding to Pink Boots, and now Lifting Lucy by way of Abstrax’s partnership, highlights her dedication to empowering underrepresented teams within the craft beer group.

As she steps into her function at Abstrax Hops, Barbara is targeted on introducing superior brewing merchandise that redefine every day operations for breweries, shifting from conventional strategies to modern, flavor-enhancing options. Her objective is to rework how breweries understand and make the most of superior hop merchandise.

​​”Becoming a member of Abstrax Hops is a pivotal second in my profession that aligns completely with my passions for innovation and inclusivity,” mentioned Barbara Stone. “I’m thrilled to have the chance to form the way forward for brewing by integrating cutting-edge options that not solely improve the standard and variety of our merchandise but additionally foster a extra inclusive trade setting. My mission right here is to problem the established order and open new paths for creativity and development within the brewing world.”

Tom Nielsen is a distinguished determine within the brewing trade, famend for his in depth expertise and pioneering contributions, significantly throughout his 20+ yr tenure at Sierra Nevada Brewing Co and as a co-founder of the Hop High quality Group.

Tom’s management at Sierra Nevada concerned not simply administration but additionally energetic engagement within the sensible utility of analysis and growth efforts, collaborating intently with firm companions to make sure the supply of top-quality merchandise. His ability set features a strong mixture of technical data and strategic acumen, encompassing areas corresponding to new enterprise growth, cross-functional staff management, provide chain optimization, and venture administration. These competencies have geared up him to drive important developments in brewing operations, from enhancing uncooked materials sourcing and high quality management processes to innovating taste profiles and product traces.

At Abstrax Hops, Tom is about to channel his formidable experience into creating revolutionary hop merchandise that cater to the evolving wants of contemporary brewers. His focus can be on harnessing cutting-edge scientific developments and taste chemistry to create superior brewing elements that not solely meet the present calls for of the trade but additionally set new requirements for high quality and creativity.

“I’m genuinely excited to be at Abstrax Hops, the place the deal with scientific innovation meets my deep-rooted ardour for hops and brewing,” said Tom Nielsen. “Right here, I see a singular alternative to push the boundaries of hop utilization and taste profiling in brewing, driving the trade ahead with groundbreaking merchandise. My objective is to rework how breweries in all places take into consideration and make the most of hops, making certain they’ve entry to the best high quality elements for creating distinctive drinks.”

Because the Director of Brewing and Beverage Innovation at Abstrax Hops, Tom is keen to leverage his huge data and expertise to develop groundbreaking hop merchandise that meet the evolving wants of right now’s brewers. His ardour for high quality and innovation aligns completely with Abstrax Hops’ imaginative and prescient of pushing the boundaries of what is potential in hop utilization.

“We’re thrilled to welcome Barbara and Tom to our staff,” mentioned Max Koby, CEO of Abstrax. “Their distinctive expertise and experiences are important as we proceed to innovate and increase our impression throughout the trade. Barbara’s management on range and Tom’s pioneering work in hop analysis will undoubtedly propel us in direction of a future the place Abstrax Hops leads the cost in crafting superior brewing elements.”

With these new appointments, Abstrax Hops reaffirms its dedication to excellence, innovation, and inclusivity within the craft brewing trade.

For extra details about Abstrax Hops, please go to AbstraxHops.com.