Dr Keith Villa, the creator of Blue Moon and founding father of Ceria Brewing, joins me this week to speak about Blue Moon, the Craft Beer Trade, Ceria, Alcohol Free beers and extra.
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Matters in This Week’s Episode (58:31)
- This week I welcome again Dr Keith Villa. Keith retired from a 32 yr profession at Miller-Coors the place he based and was brewmaster for Blue Moon. He then retired to discovered Ceria Brewing which makes a speciality of non-alcoholic and hashish infused beer.
- We briefly focus on the final 18 months and Ceria
- Keith shares with us a brief abstract of his 32 years at Miller-Coors the place he launched the well-known Blue Moon model and talks about a few of the challenges.
- We focus on the wave of acquisitions lots of the giant brewers made into Craft type beers and the way now a few of that’s being reversed because the Craft market is beginning to decelerate.
- We discuss in regards to the intense competitors within the Craft beer market the place a lot of breweries are competing for <20% of the general beer market, and what number of youthful shoppers are turning to different drinks.
- Keith shares his ideas on homebrewing and the efficient cancellation of the homebrew convention this yr.
- We focus on his new enterprise Ceria which produces a novel alcohol free beer. We additionally discuss in regards to the distinction between low alcohol, non-alcoholic and alcohol free beer.
- Keith talks about his two stules (Grainwave and Indiwave) of alcohol free beer that at the moment are out there nationwide.
- We focus on his foray into hashish infused beer and why Ceria determined to maneuver to the sidelines for now in that market, as Federal legal guidelines made it impractical at a industrial degree.
- Keith discusses his e-book “Brewing with Hashish”.
- He shares his closing ideas after a lifetime within the brewing trade.
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