Welcome to the newest version of Food52 Founder Amanda Hesser’s weekly publication, Hey There, It’s Amanda, full of meals, journey, and buying suggestions, Food52 doings, and different issues that catch her eye. Get impressed—enroll right here for her emails.
While you’re in kitchen and residential e-commerce, the vacation season is Recreation Time. We’re now within the fourth quarter, and the clock is winding down, and the group is summoning its energies for one final push! Tomorrow is the final day of orders for assured Christmas supply—and, btw, at present and tomorrow we’re providing 20% off! That is after we begin assessing our efficiency—whether or not or not we discovered an assortment of merchandise that resonated with you. Some outcomes are apparent: which bets paid off (this pan), and which didn’t (enameled forged iron cookware)? However the ones I’m all the time most enthusiastic about are: What had been the sleeper hits and what sentiment tendencies did we see?
This week, I’m sharing the sleeper hits, with some stats and observations from Jackson, who heads up our Store group:
1. 3-Piece Main Kitchen Towel Equipment: 374 items offered in This autumn. They have been a sleeper all yr lengthy, and I believe it is the specialised perform of every towel (cleansing, cooking, and multitasking) that makes them so thrilling. Additionally an underrated reward—I personally would love new kitchen towels, however by no means purchase them for myself.
2. Denida LED Lamp: 136 items offered in This autumn. Wi-fi LED lamps have been the constant winners in lighting since we did our huge relaunch in September, and this one stands out to me based mostly on its promoting in addition to its form—it feels way more like a corded, full-size lamp fairly than the same old wick- or lantern-style wi-fi providing.
3. Fantasia Animal Tumblers: 526 items offered in This autumn with no promotion. Such an enthralling reward and a extremely accessible worth level.
4. Important Placemats (Set of 4): 551 items offered in This autumn. Good instance of a long-running tabletop winner that sells quietly within the background.
Subsequent week, I’ll share the tendencies.
Photograph by James Ransom
Most vacation brews are darkish and too closely spiced, so we determined to repair that. Along with John Walker, co-founder of Athletic Brewing, we got here up with Host & Toast, an NA Belgian-style white that’s flush with acidity and pepper. It’s a shiny and pleasant counterpoint to vacation meals and in addition nice by itself. You possibly can order Host & Toast right here!
The Artistic Act: A Means of Being by Rick Rubin
The Sisters: The Saga of the Mitford Household by Mary S. Lovell
My first guide, The Prepare dinner and the Gardener, written once I was a wee one residing in France, is being re-issued with some new writing and a beautiful new design. You possibly can pre-order it now, proper right here.
Earlier than I log off, right here’s an ideal recipe for Lemon Caramels by Nea.
Have an exquisite week!
Amanda
