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New Atomic Espresso Roasters bag designs. All pictures courtesy of Atomic Espresso Roasters.
Peabody, Massachusetts-based Atomic Espresso Roasters unveiled an explosive new look in late 2024 by means of a complete model refresh.
As expressed on luggage of roasted espresso, new Atomic parts embrace a redesigned emblem, vibrant colorways to establish particular espresso varieties, new paintings and identify modifications for a number of blends.
The guiding mantra behind the refresh was “unfold optimistic power,” in response to Atomic, which has grown all through the years into an expansive roastery in Peabody and a chilly brew facility in close by Danvers.
The espresso firm labored with the boutique design agency Middle Aligned to convey the brand new model to life, in response to Atomic Espresso Roasters Vice President of Operations Spencer Mahoney.
“Atomic reimagined their branding whereas staying true to some core parts, just like the magnified atom on the entrance of the bag, which can appear to be an summary sample at a fast look,” Atomic stated in an announcement shared with DCN. “And their astronaut icon, representing their ‘House Cadet’ mix, is carried on past simply this one espresso and has develop into a logo of Atomic as an entire.”
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