The Caribbean, cocktails, Camila Cabello—what a celebration BACARDÍ has began.
The rum model already has an infinite rendezvous behind the bar. And now this rendezvous is getting even zestier with BACARDÍ’s new marketing campaign, reminding us why this rum is a go-to for the fiesta vibes.
“At BACARDÍ, we’ve at all times strived to convey folks collectively via the facility of music, tradition, and cocktails,” says Laila Mignoni, International Head of Model Advertising Communications for BACARDĺ Rum.
“Do What Strikes You” is BACARDÍ’s largest marketing campaign but, a kaleidoscopic dance of Latin-Caribbean vitality showcasing this rum’s vibrant roots, which transcend distillation.
“For BACARDÍ followers, this marketing campaign is a continuation of what the model has been doing for years—championing artists within the music area, contributing positively to tradition, and bringing folks collectively to get pleasure from life’s best moments—a real manifestation of our “Do What Strikes You” ethos,” says Mignoni.
Since its launch, the “Do What Strikes You” marketing campaign has been singing to our souls, and that’s as a result of BACARDÍ discovered simply the fitting spirit: Camila Cabello.
“The marketing campaign launched in April with a marketing campaign movie set to Camila’s viral track I LUV IT, which completely captures the colourful vitality and spirit of our collaboration,” says Mignoni.
“This observe serves because the soundtrack for the marketing campaign and marks the start of a brand new period for Camila, full of pleasure, self-expression, and pleasure.”
Cabello’s new album marks a definitive second in her profession—coming into an exhilarating new musical chapter, with the perfect accent in hand: a BACARDÍ cocktail.
And fairly a pure alternative this accent is. The partnership between BACARDÍ and Cabello happened organically, with shared mutual passions and reminiscences of their vibrant tradition. Cabello’s hit single Havana wasn’t random. Born in Cuba, identical to BACARDÍ, Cabello carries candy household reminiscences of this rum. “Actually, one in all Cabello’s fondest reminiscences is her grandmother having fun with a Cuba Libre cocktail made with BACARDÍ rum,” shares Mignoni.
Along with Cabello’s electrical new viral hit, I LUV IT, the “Do What Strikes You” marketing campaign captures the uninhibited essence of the Caribbean. It’s a refreshing ode to being true to ourselves, whether or not that’s in our room dancing our hearts out or at a mega beachside banger.
“Serving because the soundtrack to our marketing campaign, I LUV IT is a high-energy and infectious summer time earworm. Because the track’s launch, it has taken the web by storm, going viral for its catchy dance and contagious vitality,” says Mignoni.
“That’s the vitality we hope to seize with the BACARDÍ marketing campaign—so electrifying that it simply makes you need to get out of your seat and transfer.”
By the marketing campaign, BACARDÍ additionally took the additional steps to take care of Cabello’s group—her unimaginable fan base—to whom she offers her all to on this new musical chapter, with full inspirational vitality. And the 2 did one thing fabulous: They honored the larger group they share with a particular version vinyl single for I LUV IT made utilizing ethically sourced sugarcane.
There’s no rum with out sugarcane. And there’s no cocktails with no group—mixing, serving, and sipping collectively. The identical goes for music; Cabello is behind the bar to point out us how all of them align. The singer obtained hands-on with BACARDÍ to curate particular cocktails for the “Do What Strikes You” marketing campaign, every with a dose of her album’s addictive electrical vitality to get you grooving.
“We labored carefully with Camila to develop her signature drink, the I LUV IT Punch—a refreshing twist on the basic rum punch, that includes BACARDÍ Superior paired together with her favourite substances: St-Germain, ardour fruit nectar, lime juice, and coconut water, garnished with a lime wheel and toasted coconut flakes,” shares Mignoni.
“Along with Camila, we’re trying ahead to inspiring folks to embrace their individuality, rejoice their uniqueness, and naturally, get pleasure from some incredible BACARDÍ cocktails alongside the way in which.”
This breezy, gentle yellow and peachy in coloration cocktail, I LUV IT Punch, is only one of Cabello’s tropical creations with the BACARDÍ staff. Every cocktail bears the title of hit tracks from her new album, like B.O.A.T or Chanel No.5—a cocktail that seduces with an sudden ingredient: Blue Gatorade. This ingredient lends a dreamy blue coloration to the cocktail that echoes the beachy components of Cabello’s album cowl.
“One of the outstanding contributions BACARDÍ has made to the world of spirits and cocktails is our function in creating a few of the world’s most iconic drinks,” provides Roberto Ramirez Laverde, International SVP of BACARDÍ rum.
“As an example, the Mojito, the Daiquiri, and the Piña Colada are all basic cocktails which have BACARDÍ rum at their core. This 12 months marks the seventieth anniversary of the Pina Colada, and it stays one of many prime 10 hottest cocktails.”
Past cocktails and its partnership with Camila, BACARDÍ is focusing closely on product innovation and premiumization. Previously 12 months, the model launched two new improvements to the BACARDÍ rum portfolio.
“Total, BACARDÍ is constant to innovate and join with shoppers in significant methods, guaranteeing our model stays vibrant and dynamic within the ever-evolving spirits business,” notes Ramirez Laverde.
I Luv It Punch
Elements
- 2 oz Bacardí Superior
- 1/2 oz St. Germain
- 1/2 oz ardour fruit nectar
- 1/2 oz lime (juice of about half a lime)
- 1 oz coconut water
- lime wheel and toasted coconut flakes as garnish
Preparation
- Construct substances in rocks glass full of ice.
- Stir, garnish with lime wheel and toasted coconut flakes.
- Luv It!
Take heed to track on Spotify
