Paul Schneider of Cinderlands is an optimist and a realist—however firstly he’s an analyst, finding out the evolution of shopper traits and dealing tirelessly within the brewhouse to search out inventive and course of options. He’s not afraid to make use of all of the instruments at his disposal—pulling options from meals science, the place mandatory—whereas testing, actually evaluating, and making certain that all the things they produce at Cinderlands meets the expectations of their drinkers.
The Pittsburgh brewery drastically overhauled its fruit beer program for 2024, shifting away from sweeter, thicker fruit beers in favor of flavored gentle lagers and “past beer” drinks, however—as Schneider explains on this episode—that shift required important analysis within the food-science house. He’s additionally been an avid adopter of contemporary hop merchandise, and right here he shares their method to layering hops in quite a lot of codecs to realize quite a lot of targets—from value-engineering IPAs for wider distribution to maximizing depth in brewery-only releases.
Over the course of the episode, Schneider riffs on:
- designing fruit beers to hit totally different worth tiers with out sacrificing taste
- altering processes and bitterness in base recipes for steadiness with particular fruit additions
- gentle lager as a base for fruit beer
- sourcing juice and purée focus for extra survivable and ranging fruit flavors and aromas
- utilizing pure taste top-notes at the side of different fruit codecs
- adjusting dosing down in manufacturing batches from bench trials
- utilizing taste psychology to bolster fruit flavors with out sugar
- value-engineering hop flavors and aromas for manufacturing IPAs with out sacrificing high quality
- saturating hop notes within the UHD (Extremely Hop Definition) sequence
And extra.
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