Coors Mild is launching “Chill Amplified,” a brand new music platform
made to assist drinkers uncover the chillest locations in music and unlock perks
like VIP entry to high artists, live shows and backstage experiences.
As a part of Chill Amplified, Coors Mild is partnering with a few of the largest names in music to assist
drinkers select chill throughout numerous musical genres together with GRAMMY
award-winning Nation sensation, Lainey Wilson, hip-hop icon LL COOL J, indie
rock headliners Mt. Pleasure, and iconic producer and reggaeton artist Tainy.
Chill
Amplified will deliver Coors Mild and music to life in every single place via covetable
artist-inspired merch, retail level of sale, and limited-edition packaging
the place shoppers can enter for an opportunity to win VIP experiences like premium
tickets, live performance activations and unique meet-and-greets with Coors Mild’s
roster of artists.
“Our new music
program is impressed by one thing actually easy– when Coors Mild and music come
collectively, your chill will get amplified,” stated Marcelo Pascoa, vice chairman of promoting for the Coors
Household of Manufacturers. “We’re working with a few of the greatest musicians within the sport –
from Grammy winners to artists with sold-out excursions and chart-topping hits. No
matter what sort of music you hearken to, Coors Mild helps you chill like
a VIP.”
To rejoice
the launch of Chill Amplified, Coors Mild is giving followers the chance to
chill like their favourite artists with restricted version ‘Backstage Six-Packs,’ 4 distinctive collections of backstage necessities
curated by every of the Coors Mild musicians. The Coors Mild x Lainey Wilson
Backstage Six-Pack will drop first on Wednesday, Could eighth at 12 PM EST and
consists of:
- Coors Mild x Lainey Wilson Mini
Fridge to maintain Lainey’s favourite beer and important merchandise chill. - Coors Mild x Lainey Wilson Blue
Sweatsuit impressed by Lainey Wilson’s signature look. - Coors Mild Canine Bowl, so your
backstage buddy can chill like Lainey’s canine, Hippie Mae - Coors Mild x Lainey Wilson beer
glasses to drink like a VIP. - Coors Mild x Lainey Wilson “Pink
Truck” Rug to make backstage really feel like house. - Coors Mild Chill Amplified LED signal
to deliver some neon to your chill. - Coors Mild
for the summer time to maintain each listening celebration, tailgate and cook dinner out chill (beer supplied within the type of reward card within the
quantity of $87.50).
Followers can
buy one of many 25 Coors Mild x Lainey Wilson Backstage Six-Packs at for $300 per equipment. 5 Six-Packs might be dropped every day
on Could eighth, ninth, tenth, thirteenth and 14th. Proceeds from every Coors Mild x Lainey
Wilson Backstage Six-Packs will profit Coronary heart Like A
Truck. Backstage Six-Packs for LL COOL J, Mt. Pleasure and Tainy will drop in
the approaching weeks and might be introduced on @Coors
Mild social channels.
Music followers unable to buy a
Backstage Six-Pack can nonetheless get pleasure from unique backstage experiences from Coors
Mild this summer time!*
*NO PURCHASE NECESSARY. Promotion ends on 9/3/2024 at 11:59 PM CT.
Open solely to authorized residents of fifty U.S. (D.C) excl. Maryland, 21+ years of age.
The place accessible, use regional key phrase to get entries for regional prizes (finish
dates fluctuate). See Official Guidelines, together with how you can enter, odds, Key phrases, prize
particulars & restrictions.
Void the place prohibited.
ABOUT MOLSON COORS BEVERAGE COMPANY
For greater than two centuries, Molson Coors has brewed drinks
that unite individuals for all life’s moments. From Coors Mild, Miller Lite, Molson
Canadian, Carling, Madrí Excepcional and Staropramen to Coors Banquet, Blue
Moon Belgian White, Leinenkugel’s Summer season Shandy, Vizzy Exhausting Seltzer, Topo Chico
Exhausting Seltzer, Merely Spiked Lemonade, ZOA Power, Blue Run Spirits, Creemore
Springs and extra, Molson Coors produces a few of the most beloved and iconic
manufacturers within the beverage business. Whereas the corporate’s historical past is rooted in beer,
Molson Coors presents a contemporary portfolio that expands past the beer aisle with
power drinks, bottled spirits, ready-to-drink cocktails, cider and extra.
