Pure Pizza
Charlotte, North Carolina
Pure Pizza, a farm-to-table pizzeria opened in Charlotte’s seventh Avenue Market in Might 2012. The situation permits Pure to supply a lot of its substances on the market.
What makes our pizza more healthy is a mix of issues. It first begins with the dough we use — our natural historical grain crust is a nutritionally wealthy proprietary mix of historical grains with out the added sugar, molasses, excessive fructose corn syrup or different fillers in numerous different pizza dough. It’s the pure grains delivered to you in pizza dough type. Since our our bodies want good carbohydrates, this dough has been rather well obtained by our diabetic prospects.
The sprouted historical grain is a proprietary mix of grains together with, however not restricted to, quinoa, amaranth and buckwheat. It has solely a small quantity of wheat to supply the gluten vital to remodel it into pizza dough. As a result of it’s only a small proportion of wheat, it tastes nothing like conventional wheat crust. The flavour profile is nutty and earthy and fairly distinctive. The traits of the crust are gentle and ethereal, skinny with the right quantity of chew and crisp.
We then use an natural, low-sodium tomato sauce and quite a lot of low-fat cheeses as the bottom for an unbelievable completed product. Our toppings are sourced by way of our native farming neighborhood or natural develop homes within the Southeast. We consider in supporting agriculture that practices natural and sustainable farming strategies. Inherently, all of it goes into our our bodies — the chemical substances, antibiotics and hormones utilized in most typical/business approaches — subsequently we select to be part of a more healthy resolution for our future.
Our present location provides to our mission as a result of we’re nestled within an city house — The seventh Avenue Public Market. We’re surrounded by different regionally centered meals purveyors with a standard aim of providing top quality, native and natural meals that concentrate on our area. It’s a really collaborative house. We’re lucky as a result of we purchase from a number of of the opposite shopkeepers — issues like cheese, produce, bacon, floor beef and olive oil/vinegar. We’re a “location inside a location” so there are particular professionals and cons. We’re the benefactor of ambient site visitors circulation, however then once more, we’re one of many main drivers of foot site visitors throughout the market.
As a result of we’re a unique sort of pizzeria, we actually needed to make a robust reference to these pizza lovers on the market. And, due to our location, we needed to set up our personal id. So effectively earlier than we offered our first pizza, we have been social media loopy!
It was a tough promote at first to persuade my enterprise companion of the necessity to rent knowledgeable videographer to movie us. However when he noticed the primary video produced and the response to it from our social media retailers, we have been off to the races to supply extra. The intention was to create a visible interpretation of Farm-2-Fork. We went on location to quite a lot of our companions to indicate who they’re and what they do; the whole lot from a mushroom farm, a 40-year natural farm, one in all Charlotte’s favourite native breweries and a bee keeper. The followers actually related in a powerful method. We had followers says, “How can I be craving one thing I’ve by no means tasted!”
