The newly created Quick Informal Index will assist decide the Prime 100 rankings. Nominations are open now, shut Feb. 3
There are few issues I like extra about my job than creating the Quick Informal Prime 100 report and internet hosting the awards gala in Could in Chicago, the place rankings are revealed.
Because the business grows, nonetheless, it continues to be a problem for judges to decide on the 75 manufacturers that make up the Prime 100. (The Prime 25 executives have all the time rounded out the record to get us to 100.)
We have all the time relied on a self-nomination course of, adopted by judges rating manufacturers primarily based on their perceptions of gross sales, progress, use of expertise, media consideration, buyer engagement and management of the business.
Since people are so closely concerned, it isn’t an ideal system, however we have by no means needed to rely solely on gross sales as a result of solely the massive chains would make the record. We have prevented taking that route because the Prime 100 acknowledges the nimbleness, creativity and innovation of the business, which is ceaselessly displayed by smaller manufacturers.
It was fairly the conundrum and one which we lastly solved by growing the Quick Informal Index, which fits dwell on Jan. 20.
Introducing the Quick Informal Index
Developed in partnership with Anand Tumuluru and his workforce at Loop, the index will go dwell on FastCasual.com on Jan. 20, monitoring knowledge for every model nominating itself for the Prime 100 within the following classes:
- Menu pricing, type & size.
- Location extent and progress.
- Fame and buyer sentiment
- Gross sales quantity & progress.
- Social media presence.
- Google/Apple itemizing efficiency
As soon as we obtain a model’s nomination, Loop will add the data to the index and judges will ultimately use the info to assist them slender down winners. We’ll add extra manufacturers as they ship of their knowledge. Click on right here to appoint your model for the Prime 100 and to be included within the Quick Informal Index.
The way it works
Readers could search by model and evaluation the info. Observe: The index isn’t a whole rating of the Prime 100. There might be tons of of manufacturers listed, however the knowledge might be used to extra objectively choose winners. The objectivity and comprehensiveness of the index will energy extra recognition and encourage others with what’s attainable via the numbers.
“The quick informal dinner is a celebration of probably the most revolutionary and fastest-growing restaurant section that is going via speedy change,” Tumuluru stated. “In 2025, we could have arrived at occasions the place there may be huge quantities of information about manufacturers and thru AI we will unlock deep insights at scale. The purpose for this collaboration is to allow the proper mix of the subjective and goal.”
The index as an goal measurement offers a extremely dimensional view of every model’s efficiency by the numbers.
“Selecting the Prime 100 is hard, however we wish to make it a tad bit simpler via segmentation and enabling data-based guardrails, choice and filters,” Tumuluru stated. “In the end, every model’s story is exclusive and this may allow the panel of judges to pay nearer consideration and subjectively take a look at the model’s highlights to in the end provide you with the rating. No less than, till now we have a totally sentient AI that can even give us the rankings!”
Including 25 manufacturers
We’re making one different change to this 12 months’s Prime 100. As a substitute of honoring solely 75 manufacturers and 25 executives, we are going to select 100 manufacturers and 25 executives.
The elevated recognition is well timed given the expansion of the general business, which is already at $85 billion and anticipated to hit 150 billion over the following 5 years.
“The proof is within the pudding; there are various manufacturers exhibiting consistency in buyer satisfaction by innovating buyer expertise and menus,” Tumuluru stated. ” That is a particularly data-driven business, and it was a no brainer for us to include knowledge deeply into rankings.”
Nominations at the moment are open
 |
| Huge Hen took prime honors on the 2024 Quick Informal Prime 100 gala in Could in Chicago. Picture: Willie Lawless |
Nominate your model right here. Nominations shut Feb. 3.
Winners might be notified by midarch and obtain two free tickets to attend the Quick Informal Prime 100 Gala, Could 18 on the Radisson Blu Aqua in Chicago.
Additional tickets could also be bought on a first-come, first-serve foundation.
