Moët Hennessy Journey Retail has launched an modern whisky discovery expertise at London Heathrow Airport, bringing an unprecedented stage of personalization to duty-free procuring.
The experimental Surprise Machine, revealed as we speak at Glenmorangie‘s Terminal 2 boutique, combines digital expertise with sensory exploration to match vacationers with their preferrred single malt from the Highland distillery’s journey retail vary.
Crafting Private Connections With Glenmorangie
The set up options refined expertise housed inside a whimsical, still-inspired design. Guests work together with a copper-encased touchpad formed like a Glenmorangie nonetheless, starting their journey by choosing a ‘whisky character’ primarily based on the distillery’s core values.
The Whisky Creation Staff, led by Dr. Invoice Lumsden, brings this experimental lifestyle by means of their steady seek for new taste potentialities, combining their “What if…?” philosophy with rigorously chosen casks from all over the world.
Sensory Innovation
The expertise incorporates six distinct aromas created by Glenmorangie Grasp Blender Gillian Macdonald in collaboration with a perfumer. These scents vary from roasted espresso beans, highlighting Glenmorangie Signet’s mocha character, to melting toffee representing Glenmorangie Elementa.
Complementing the olfactory journey, vacationers can discover curated soundscapes matched to every whisky’s character. These embrace the rhythmic heartbeat related to Glenmorangie The Authentic and the crackling of espresso beans that hints at Signet’s depth.
After analyzing person preferences, the Surprise Machine recommends a personalised whisky match, which guests can pattern on the boutique’s bar. For Chinese language vacationers, the expertise contains WeChat integration for cocktail suggestions.
Learn the total article at Glenmorangie Unveils Interactive ‘Surprise Machine’ at Heathrow Terminal 2
