CHICAGO, Ailing.— HARDLY WATER, the latest non-carbonated, native, and feminine based beverage firm
broadcasts the adoption of its first three skus being bought in 50 metro-Chicago
places, together with Goddess and the Grocer, and Binny’s Beverage Depot.
In a world of bubbly drinks competing for the title of
Chicago’s go-to cocktail, newcomer Hardly Water is doing issues in a different way.
The corporate is making a splash on the Chicago beverage scene with its feminine
founder on the helm.
Hardly Water is embarking on a brand new beverage expertise that
is huge on taste, not carbonation.
When the native husband and spouse workforce, Tonya Romin and Jason
Therrien, began the corporate in early 2021 of their north aspect Chicago dwelling,
they had been on a quest for a clear, non-carbonated, gluten-free beverage that match
into their energetic way of life. Of their pursuit, they wound up in a sea of
seltzers and had been carried away by carbonation.
“As somebody who struggles with dietary restrictions that
hamper my social experiences at festivals, concert events, and events, I spotted
that glowing cocktails saturated the market,” stated Tonya, CEO of Hardly
Water. “I frequently looked for options to the seltzer craze however got here
up empty handed in a crowd holding can after can of bubbly drinks. A
non-carbonated, gluten-free beverage merely didn’t exist on the time, so we
got down to create one.”
Romin brings to the desk 13 years of expertise in
fundraising administration, occasion planning and volunteer engagement from her profession
in authorized increased schooling, whereas Therrien is a veteran of the CPG and pure
meals area, having led gross sales and technique for a number of rising manufacturers within the
US, together with Candy Earth (Nestle). Collectively, the duo acknowledged a chance
to offer aid in a seltzer-saturated market.
The Hardly Water workforce performed intensive shopper analysis
to find out what conscientious drinkers favor most with regards to their
beverage of alternative. Overwhelmingly, they realized that individuals wished clear,
handy, ready-to-drink drinks. They made the aware resolution to make use of a
pure, grain-free, sugar-brew base, to create a smoother taste that’s
naturally gluten free.
Tonya continued, “outdoors of wine, onerous alcohol, or
drinks terribly excessive in sugar, there have been no choices for
non-carbonated drinks. We noticed a chance to make use of some recipes we had been
experimenting with at our home-bar and leaned into some distinctive flavors that
elevate the expertise past customary citrus flavors to create crisp,
refreshing, fruit ahead mixtures. We’re right here to burst the carbonation
bubble, one sip at a time!”
The objective in creating this beverage was not simply to construct a
higher beverage, however to offer again to our communities by partnership with
native non-profit organizations as we develop.
Since getting into the market in October (2023), the workforce has
offered assist to over 40 charitable occasions for native organizations,
together with Meals on Wheels Chicago, a company Romin has supported for
practically a decade.
“One among our core objectives as an organization is to offer impactful
contributions to native organizations near us as we develop, and Meals on
Wheels Chicago is one we’ll proceed to assist as we do,’ Romin continued,
“we had been honored to showcase our drinks alongside different native distributors at their
Chicago on Faucet occasion, and thrilled to win “Finest Brew of 2024!”
From their daring design to elevated taste mixtures and
neighborhood advocacy, Hardly Water is altering the able to drink beverage scene,
and offering aid to customers preferring a non-carbonated possibility.
Hardly Water is out there for buy at their on- and
off-premise accounts all through Chicago, and continues rolling-out new
places every week.
About Hardly Water
Hardly Water is a full flavored, gluten free, spiked nonetheless
water beverage made with all pure components. It is not simply the carbonation
we pass over; Hardly Water is freed from sugar substitutes, synthetic flavors,
sulfates, and preservatives. No chemical compounds right here, simply clean refreshments coming
in at 100 energy and 5% every.
Hardly Water LLC is independently owned and operated, and
licensed by the Illinois Liquor Management and Fee for distribution within the
state of Illinois.
