Snack cake model Hostess reveals a brand new brand and packaging design as a part of a model refresh. Hostess describes the change as extra fashionable to “improve attraction with new customers whereas partaking present followers.” Smuckers acquisition of the model in 2023 in all probability additionally performed a component.
The brand new brand nonetheless features a coronary heart however encompasses a “extra playful font fashion and a brighter colour palette.” There’s additionally a cloud-shaped border to mirror the “mild and ethereal high quality of each Hostess snack.”
So far as the brand new packaging goes, it consists of new stylized typography, up to date product pictures, and up to date product descriptions.”
In line with Hostess’ client testing, the up to date brand and new packaging had been most popular 2 to 1 over the earlier look.
What do you consider the brand new look? Is it higher? Worse? Here is the earlier packaging for references:
Photographs by way of Hostess.
