A hen’s egg is, fairly merely, a murals, a masterpiece of design and building with, it needs to be mentioned, sensible packaging! – Steve Jobs
Apropos (in admittedly probably the most insignificant manner!) of the Olympic Video games unfolding this week in Paris, is the customized of awarding potential, efficiency and high quality with a medal struck in metallic of corresponding worth commiserate with the extent of excellence attained, i.e. bronze for third greatest, silver for second greatest and gold for many who reign supreme. Okay, so perhaps not actual gold or silver. however one thing of that colour.
By no means thoughts the plain, that witnessing the proper execution of a triple double on flooring ex, a Yurchenko double pike on the vault, or a double-twisting, double-backflip on the beam is definitely affidavit sufficient of the incomprehensible expertise of Simone Biles. Hanging yet one more medal on her, bestowed by a panel of self-aggrandizing judges appears terribly redundant, virtually superficial. I feel Simone needs to be coronated and ascend into heaven. That’s what her mastery means to me! She definitely doesn’t want one other “probably not gold” medal to substantiate her standing.
Wine is like that—some uncommon vintages maybe as extraordinary and singular as even Simone (oh come on!). However, whether or not you prefer it or not, the subjective distillation of how nicely an individual performs, or a product works, or sure, even how good a sure meals — or wine— tastes, is how we measure issues. And awarding it factors or stars or trophies or medals is how the powers-that-be reassure most of the people that one thing has transcended mediocrity.
As if we will’t see that for ourselves.
With wine it’s factors and medals, the upper the quantity (it’s gotta be 90 or extra) and the shinier the medal metallic (silver is sweet, gold is best), the extra the shopping for public responds with their wallets. After which there’s that third component of packaging. We’ve all heard people proclaim, “I purchase wine based mostly on the label.” However how many people have accomplished the identical? Uh huh.
Look, I get it. In an ideal world wine needs to be judged solely on how sustainably it was made and what it tastes wish to YOU, not by the private whims of some wine “skilled” tasting at a prestigious (did I imply pretentious?) wine competitors. And if it may be bought and poured from some kind of recycled and additional recyclable vessel made and delivered with minimal carbon footprint and totally clear labeling of winery data, winemaking type, and each ingredient and addition.
However that’s simply not how wine is found. Certain, natural certification and restricted intervention within the winemaking have grow to be catchwords, however the common wine purchaser continues to be undoubtedly swayed by these little point-of-purchase tags on the shelf that tout factors awarded and medals gained. And an authentic, interesting label is probably the singular strongest incentivizer within the wine store.
All this to say, whereas we’re exploring each strategy to make our wine extra sustainable, we nonetheless entered a handful of business wine competitions this previous 12 months with our first industrial wines as a result of we need to win any affirmation that may assist get our wines into {the marketplace} and found by extra folks. I humbly—as greatest as I’m in a position!—and fortunately report that we gained a boatload of medals for wine high quality, and we hope that bling will appeal to numerous new people to the Tiny Vineyards household.
However we additionally gained two gold medals, together with the 2024 Wine Business Community Wine Advertising and marketing Award for Packaging Design for 2 of our labels. Particularly, our Eclipse Malbec label, which turned the darling of lots of of recent consumers. And it has now made it to the finals of the 2024 Wine Enterprise Month-to-month Design Pack Awards which strives to decide on probably the most excellent wine packages available on the market. YOU CAN HELP US WIN BY VOTING IN THE PEOPLE’S CHOICE AWARD.
Simply click on HERE
You’ll be directed to the competitors voting web page. Click on on Vote Folks’s Alternative on the prime of the web page. Our Eclipse Malbec is the ninth wine displayed within the first row beneath Traditional Format. Use the little circles just below the bottles or the arrow on the far proper of the bottles to navigate to the second web page the place you’ll discover us.
Click on on our Eclipse Malbec bottle and also you’ll be directed to our entry web page the place you’ll be able to examine us AND PLACE YOUR VOTE! Click on on the bottle picture twice to see an extremely high-res model of our label. It’s superb! Lots of you’ll already be readers of Wine Enterprise Month-to-month as a result of it’s the most effective compilation of what’s happening within the wine trade. In case you’re not it would ask you to create an account, which is FREE and tremendous fast and simple to do. You may cancel it at any time however I’m guessing you would possibly get hooked on the distinctive information it delivers. In any occasion, PLEASE VOTE NOW, VOTING ENDS ON FRIDAY!
And, as all the time, please go to tinyvineyards.com to remain stocked up with all our 2021 and 2022 wines. We’re nearly to enter the canine days of summer season and when you don’t have just a few bottles of our Rosé of Zinfandel or our Chardonnay hiding within the backside of the fridge I actually don’t know the way you’re going to make it!
