CALIFORNIA – Established in Might 2009 when it first brewed
its well-known flagship Hops of Wrath IPA, Turlock’s Mud Bowl Brewing Firm
is about to have fun its Fifteenth Anniversary this Might. After a decade and a
half of development, the Central Valley craft beer innovator has a lineup of
promotions and events to acknowledge the milestone and say cheers to its
devoted beer followers.
“It’s exhausting to consider we’ve been at this for
fifteen years,” shares Founder and Proprietor, Brett Tate. “A lot has modified for
our brewery in addition to the Central Valley craft beer trade since we first
began brewing in ’09. I used to be actually a door-to-door salesman visiting native
bars, dropping off our bottled samples of Hops of Wrath IPA, making an attempt to ascertain
our model and safe gross sales one faucet at a time. It was a tough promote within the
starting. There was no craft beer scene in our space on the time, so introducing
an IPA was difficult. Most native beer followers hadn’t began to discover hoppy
beers or craft beer basically.”
That each one modified in 2011 with the opening of Mud
Bowl’s first taproom.
“After we opened the taproom in Downtown
Turlock in 2011, that was an enormous turning level for us,” feedback Brett Honore,
who joined in enterprise partnership with Tate in 2010. “We had 12 faucets, so
folks began to grasp that craft beer had a lot extra to supply than
simply IPAs. Craft beer actually has one thing to supply each kind of beer drinker.
The taproom mannequin allowed us to have interaction and educate the patron, which is a
mainstay in our marketing strategy right this moment.”
Mud Bowl Brewing Co. presently operates 4
taprooms in California. Its anchor taproom is in Turlock adjoining to the
brewery, which opened in 2016 after outgrowing a small industrial area throughout
city. The Monterey taproom opened in 2019, adopted by Elk Grove in late 2021
after which Livermore in June 2023. Collectively the taprooms serve practically one
million clients yearly, which is a large catalyst to rising the model and
gross sales outdoors of the taprooms.
Tate now not must peddle the beers
himself due to a number of wholesalers who distribute the Mud Bowl portfolio
primarily in California, Northern Nevada, and components of Arizona, Pennsylvania,
Texas, Oklahoma and Vermont.
From its humble beginnings, Mud Bowl Brewing
Co. now produces 17 year-round kinds and a restricted sequence, together with countless
draft choices to maintain the curious taproom visitor intrigued. In 2022*, Mud Bowl
Brewing Co. produced over 22,000 barrels of beer, rating it among the many high 2%
of craft breweries in California (#16/258 breweries) and nationally (#123/7325).
“I’m proud to have been a part of this journey from
the start,” says Don Oliver, Brewmaster. “It has been a blessing working
for 2 households who actually care about each their workers and the merchandise
that they produce. They’ve allowed us to embrace our creativity and spend money on
high quality with a view to develop the corporate and supply the varieties of beers our followers
know and love.”
The brewery has garnered a number of accolades
by means of the years together with Brewery Associate of the 12 months by the Nationwide Beer
Wholesalers Affiliation in 2015, Regional Brewer Standing by the Brewers
Affiliation with over 16,500 barrels of manufacturing in 2020, and Craft Brewery
of the 12 months by the California State Honest Industrial Craft Beer Competitors in
2022. Mud Bowl has been acknowledged by the Brewers Affiliation with quite a few
Craft Beer Advertising Awards for packaging design, video content material, taproom design
and advertising and marketing supplies.
Tate provides, “We wish to thank our hometown of Turlock,
all of the communities surrounding our taprooms and all of the beer followers who buy
our merchandise. With out you, we wouldn’t be the place we’re right this moment. Come by and
have fun with us at your closest taproom on Might sixteenth.”
In honor of the
anniversary, Mud Bowl Brewing Co. is releasing Triple Dry Hopped Therapist, a limited-edition
Imperial IPA coming in at a daring 10.4% ABV and 100+ IBUs for all of those that
have come to like hoppy beers!
Beer followers can observe the brewery on Instagram
@dustbowlbrewingco for all of the anniversary festivities and promos. Anniversary
Week will embody day by day taproom specials from Might 13-16 all revolving round
“15” (naturally) and wrap up with taproom events, stay music and giveaways at
all taproom areas on Might 16 kicking off at 5:00pm.
*2023
stats haven’t but been launched by the Brewers Affiliation
