Buyers embrace drinks business consultants akin to US-based InvestBev and Jean-Sebastien Robicquet of Maison Villevert.
Alex Watson, co-founder and chief govt of Renais, mentioned: “We’ll be investing in expertise and strategic hires to broaden our market presence, capitalising on the momentum from our launches in California and New York this 12 months. Whereas the gin market has historically been led by heritage manufacturers, gin is gaining traction within the states, pushed by buyer desire for premiumisation.”
Renais launched in Might 2023 and is current in 11 international locations together with the US, with distribution agreed in an additional 22.
The partnership with InvestBev hopes to additional growth efforts, with plans to extend manufacturing capability, prolong distribution into North America, and launch a sequence of promoting campaigns.
Brian Rosen, basic associate at InvestBev, mentioned: “The premium gin class continues to reveal exceptional potential, and Renais’ high quality and revolutionary method align completely with our strategic funding focus. We consider our capital, coupled with our deep business experience and community, will amplify Renais’ skill to succeed in new customers and markets.”
InvestBev may even present Renais with entry to operational steering and market insights.
