For Quick Launch
ADVANCED SPIRITS LAUNCHES BARREL HUB, THE FIRST E-COMMERCE PLATFORM FOR THE WHOLESALE BULK WHISKEY MARKET
The Enterprise-to-Enterprise (B2B) Website Goals to Modernize Bulk Whiskey Buying and selling
HOUSTON, TX (Might 20, 2024) — After a profitable delicate launch in 2023, Superior Spirits is happy to formally introduce Barrel Hub, the primary e-commerce platform for the wholesale bulk whiskey market.
Barrel Hub’s performance mirrors that of different fashionable e-commerce platforms. Registered customers can search the obtainable stock by way of acquainted filter and kind options. E mail notifications may be set so customers are notified when barrels of curiosity are listed on the market. Every consumer has their very own particular account portal, the place they’ll log private data, record stock on the market, observe energetic trades/bids, and evaluation historic gross sales/purchases.
“From our delicate launch, we all know one of the urgent questions that consumers and sellers have is round buy worth,” mentioned Rob Arnold, Ph.D., President of Superior Spirits and Barrel Hub. “What’s the present worth of this whiskey barrel? The dearth of transparency within the wholesale bulk whiskey market makes this query laborious to reply. Subsequently, Barrel Hub has launched a bid characteristic, in order that consumers and sellers can collectively set truthful market values.”
Each barrel entry has an inventory worth set by the vendor—the “Purchase Now” worth. Nevertheless, consumers also can select to “Make an Provide” on barrel buy worth and amount. Sellers can then settle for, reject, or counter again to the customer. This course of takes place seamlessly and anonymously on the location.
Transactional security can be a key initiative of Barrel Hub. Each transaction features a Barrel Buy Settlement circulated to purchaser and vendor by the Barrel Hub authorized staff. Additional, Barrel Hub serves because the clearing home. Consumers solely ship cash to Barrel Hub, and sellers solely obtain cost from Barrel Hub.
Barrel Hub additionally just lately launched a barrel verification characteristic. Sellers can ship Barrel Hub a warehouse stock report (for aged barrels) or provider distillation forecast (for brand spanking new fills) for the barrels they’ve listed. If the specs within the report/forecast match the listings on Barrel Hub, then the entries will obtain a inexperienced verification examine and mechanically kind to the highest part of the Stock web page.
“Whereas our staff vets particulars for each transaction earlier than cost is shipped to sellers, we hope this verification course of offers consumers with a fair better sense of security and assurance of their barrel purchases,” mentioned Arnold.
The staff at Barrel Hub additionally offers many back-office options to facilitate transactions, reminiscent of transfer-in-bonds, warehouse agreements, possession transfers, barrel insurance coverage, and barrel transportation.
Past effectivity, transparency, and transactional security, Barrel Hub has a long-term purpose to de-commoditize the wholesale bulk whiskey market.
“As a distiller and scientist, I used to be stunned to understand that barrels on the wholesale market usually commerce with comparatively few particulars recognized to the customer,” mentioned Arnold. “Distiller, mash invoice, whiskey sort, and barrel fill date—these is likely to be the one specs recognized to the customer. However there are such a lot of different elements that affect taste, and in the end the tales we inform our shoppers.”
To introduce extra flavor-driven information, entries on Barrel Hub embody particulars reminiscent of barrel entry proof, cooperage, wooden sort, warehouse location, and toast/char degree. Additional, samples may be bought on the location, in order that high quality and taste may be assessed instantly by consumers.
About Barrel Hub
Barrel Hub is the primary e-commerce platform for the wholesale bulk whiskey market. It’s a B2B website whose customers are usually distillers, manufacturers, barrel traders, and brokers. The platform serves as {the marketplace}, clearing home, and back-office assist for all transactions. Barrel Hub is a sister firm of Superior Spirits and is managed by the identical staff.
About Superior Spirits
Superior Spirits is an progressive trade progress collaborator that makes a speciality of the procurement, financing, and getting older of whiskeys for his or her model companions. In addition they have in depth expertise in operations, sensory science, and taste chemistry, which their model companions can leverage to make sure high quality and drive innovation. Superior Spirits is led by Rob Arnold, Ph.D., former Grasp Distiller for Firestone & Robertson Distilling Co.
###
