The Barbera d’Asti and Monferrato Wines Consortium is wrapping up a unprecedented 2024, marked by a packed calendar of occasions that showcased Monferrato’s wine excellence each in Italy and worldwide
December 20, 2024 (Costigliole d’Asti, Asti) — The Barbera d’Asti and Monferrato Wines Consortium concludes an intense and milestone-filled 12 months, throughout which the excellence of Monferrato’s wines reached new heights of visibility and appreciation each in Italy and overseas. With a calendar of occasions that mixed promotion, tradition, and tasting experiences, the Consortium additional solidified Barbera d’Asti and its denominations as symbols of high quality and authenticity.
The crown jewel of those actions was the inaugural version of the Barbera d’Asti Wine Competition, held in Asti in September. This occasion attracted wine lovers, trade professionals, and cultural and creative figures. Famend personalities from the worlds of literature, wine, and music—reminiscent of creator Stefania Auci, journalists and critics Jeff Porter, Aldo Fiordelli, Veronika Crecelius, and Othmar Kiem, in addition to singer-songwriter Giorgio Conte—shared their tales and insights into the winemaking world, with a specific give attention to Barbera and the Monferrato area.
“This primary version of the Barbera d’Asti Wine Competition has been an unmissable alternative to rejoice and provides due recognition to Barbera, a real image of our territorial identification,” acknowledged Vitaliano Maccario, President of the Consortium. “We will definitely carry this occasion again subsequent 12 months, with the objective of creating this grape selection more and more famend and establishing it as a reference level for specialists and wine lovers wanting to style the best Barbera wines.”
In 2024, the Consortium took middle stage not solely at a nationwide stage but additionally in a number of the world’s most vital markets, taking part in top-tier occasions. Amongst these was the Barbera Fish Competition in Oslo in March, which marked the tenth anniversary of the historic pairing between Barbera and cod. The occasion featured walk-around tastings and two masterclasses.
Throughout the identical interval, the Monferrato Id initiative was held with nice success within the Netherlands and Belgium, permitting a whole bunch of trade professionals and lovers to find the area’s excellence. Past Europe, the Barbera and Monferrato wines additionally starred in an in depth calendar of focused tastings throughout the US and Canada, drawing consumers, restaurateurs, and wine lovers. These efforts additional solidified the Consortium’s presence in North American markets.
“The response from worldwide markets has been distinctive,” added Vitaliano Maccario. “We’ve got demonstrated that our wines are good ambassadors of Monferrato, due to their high quality and distinctive historical past.” Quite a few initiatives had been additionally organized to showcase the territory to each Italian and worldwide press, together with outstanding names reminiscent of Falstaff, Jeff Porter, and Stevie Kim. These renowned journalists and prestigious magazines had the chance to expertise and discover the Monferrato area and its wines firsthand.
Vital consideration was additionally given to commerce festivals in Italy, together with the Salone del Vino in Turin, Vinitaly in Verona, and Vinóforum in Rome. These occasions noticed a robust turnout on the Consortium’s sales space, confirming the rising curiosity of each trade professionals and the general public in Monferrato wines. Along with main occasions, the promotion of Barbera and the Monferrato area additionally passed off all year long throughout glamorous moments devoted to wine lovers, reminiscent of Milano Wine Week and Golosaria.
“2024 has been a milestone 12 months for Barbera d’Asti and the wines of Monferrato, solidifying the function of the Consortium,” concluded Vitaliano Maccario. “The outcomes achieved have opened new alternatives in worldwide markets and strengthened our dialogue with the general public, laying the groundwork for an much more promising future.”
THE BARBERA D’ASTI AND MONFERRATO WINES CONSORTIUM
Based in 1946, the Barbera d’Asti and Monferrato Wines Consortium is chargeable for defending and selling its denominations to make sure their distribution and picture in each nationwide and worldwide markets, additionally by way of the usage of particular distinguishing emblems. At present, the Consortium has greater than 410 member firms and protects 14 designated denominations.
