All photographs courtesy of Third Wave Water.
Ohio-based water mineralization product maker Third Wave Water (TWW) has has acquired fellow espresso water specialist Excellent Espresso Water (PCW).
The acquisition consists of all of Washington State-based Excellent Espresso Water’s mental property, logos, stock, on-line gross sales platforms and different property. The monetary phrases of the acquisition weren’t disclosed.
Each firms provide multipacks of powdered options which can be added to particular volumes of purified water — both for residence or industrial functions — to enhance taste and consistency within the cup.
PCW’s sole mineral profile is remaining unchanged via the acquisition. Nick advised DCN that PCW’s model and social media may also stay distinct from TWW.
“We’re attempting to perform the identical targets, however doing it otherwise,” Nick advised DCN. “We didn’t need to purchase anyone that was doing the very same factor we had been doing. We need to hold it, we need to develop it, and the present prospects will proceed to take pleasure in the identical profile that they’ve cherished on that aspect.”
The acquisition displays elevated consciousness amongst industrial and client espresso brewers concerning the significance of water, which accounts for roughly 98% of a completed filter brew.
In 2024 alone, Each day Espresso Information took be aware of two new industrial techniques and two new liquid mineral focus techniques coming into the espresso water market.
“It’s good on all fronts. Having new opponents reveals the market is rising, which is all the time a superb factor, and developing with totally different strategies like [liquid concentrates] can also be a superb factor,” mentioned Nick. “I believe [powders and liquids] aren’t mutually unique, as a lot as they will profit one another… It’s been good, continued constructive development, and that’s why we made the acquisition of Excellent Espresso Water. The trade goes in the fitting course as a complete.”
Nick advised DCN that PCW’s flagship mineralization product has an identical profile to TWW’s Traditional Mild Roast profile, though the PCW product ends in a barely decrease TDS, and its mineral compounds are made utilizing chlorides as an alternative of sulfates.
Garrett and Courtland King launched PCW in Kirkland, Washington, in 2018. The brothers grew the corporate progressively whereas Garrett King additionally labored in varied roles at Atomo Espresso and Courtland King labored as a restaurant and high quality management supervisor for California-based Beacon Espresso Firm.
The model gained additional acclaim in 2023 when Ekameth “Tay” Wipvasutti used PCW en path to profitable the World AeroPress Championship in 2023.
“When fascinated with the way forward for Excellent Espresso Water and seeking to discover any person who might help our superb neighborhood of espresso brewers, Third Wave Water was the primary to come back to thoughts, ” Garrett King mentioned within the announcement.
Taylor Minor and Nick launched TWW in October 2016, then gained a worldwide viewers via an look on ABC’s “Shark Tank” one 12 months later. The model’s product portfolio has expanded to incorporate quite a few formulations primarily based on brewing methodology and roast stage.
Nick mentioned the corporate plans to proceed introducing new merchandise to each the TWW and the PCW manufacturers. Subsequent month TWW will launch in Europe via a distribution partnership with Fitplein, which can also be the European consultant for Culligan ZeroWater, maker of countertop water purification techniques for residence use. Within the 12 months to come back TWW may also reveal the following technology of its Tethys industrial water therapy system.
Feedback? Questions? Information to share? Contact DCN’s editors right here. For all the newest espresso trade information, subscribe to the DCN publication.
Associated Posts
Howard Bryman
Howard Bryman is the affiliate editor of Each day Espresso Information by Roast Journal. He’s primarily based in Portland, Oregon.
