Peru’s main vineyard and Pisco producer expands communications program within the US market
New York, NY, December 4th, 2024 – Viñas Queirolo, certainly one of Peru’s most historic and extremely acclaimed wine estates, has introduced Colangelo & Companions, a effective wine, spirits, and food-focused built-in communications company, as its company of report to develop and execute a strategic built-in communications program in 2024 and 2025. The partnership will concentrate on rising the repute of Peru as a producer of exemplary wines and spirits whereas establishing Viñas Queirolo as a frontrunner and reference level for the area.
The historical past of Bodega Santiago Queirolo dates again to 1880, when Santiago Queirolo Raggio, a Genoese immigrant, arrived in Peru together with his household to seek for new alternatives. What began as an area, artisanal manufacturing of wines and Piscos for native consumption quickly prospered right into a full-fledged household enterprise spanning generations and centuries. The second era of the household, led by Santiago’s youngsters, consolidated operations, expanded manufacturing and strengthened the model’s presence within the native market. Nevertheless it was the third era, led by Santiago Queirolo Targarona and his brothers Jorge and Francisco, that introduced much-needed transformation and modernization to the vineyard, pushed by the formidable imaginative and prescient to make Peruvian wines aggressive on the worldwide stage.
“We’re thrilled to accomplice with Colangelo & Companions to have interaction with American wine lovers and spirits fanatics by providing audiences a glimpse into the standard of Peruvian wine and Pisco,” CEO Santiago Queirolo Targarona mentioned. “For over 100 years, we now have developed a deep understanding of Peru’s terroirs and assembled the proper crew to interpret our vineyards within the bottle.”
Whereas the extremely expert winemaker, Luis Gomez, and agriculture director, Jorge Queirolo, handle the portfolio of wines and Piscos sourced from the Ica Valley and Cañete Valley, the crew has sought experience from outstanding Bordeaux enology consultants corresponding to Jacques Blouin and c, each of which helped the household increase into Ica Valley and optimize winemaking applied sciences. Argentinean ‘Winemaker of the 12 months’ Alejandro Sejanovich additionally consults yearly with a extremely certified crew of winery consultants.
Queirolo’s almost 2,000-acre enlargement into the Ica Valley in 2003 helped set up ‘Intipalka’, the property’s premium label, which interprets to ‘valley of the solar’ in Quechua, the language spoken throughout the Inca empire and nonetheless used within the highlands of Peru. These high-altitude vineyards expertise a desert-like local weather with excessive diurnal ranges to supply wines with distinctive complexity and construction. Whether or not it’s Queirolo’s Intipalka flagships, Santiago Queirolo’s entry-level wines that pair effectively with Peruvian dishes, or the distilled and distinctive Piscos that may be loved neat or in inventive cocktails, the property is the world’s window to Peru’s traditional drinks and high quality potential.
Carlos de Jesus, Accomplice and President of Colangelo & Companions Europe, expressed his pleasure concerning the new partnership, “as a crew of passionate wine lovers and class builders, we’re thrilled to be working alongside the Queirolo household and the effective wines of Peru. Whereas Peruvian wine continues to be an rising class, the caliber of terroir-expressive wines coming from Viñas Queirolo is a testomony to their experience and exhausting work, and we’re excited to be part of their progress within the U.S. market.”
Intipalka and Santiago Queirolo wines and Piscos will be discovered nationwide, particularly at your native Whole Wine & Extra.
About Viñas Queirolo – www.santiagoqueirolo.com
The historical past of Bodega Santiago Queirolo dates again to 1880, when Santiago Queirolo Raggio, a Genoese immigrant, arrived in Peru together with his household from Italy looking for new alternatives. The household settled within the district of Magdalena Vieja, now generally known as Pueblo Libre, the place Santiago started working together with his ardour for winemaking. Initially, Santiago produced wines and piscos in an artisanal approach for native consumption, which shortly gained reputation among the many group of the time. Over time, his small manufacturing turned a affluent enterprise, marking the primary steps of what would develop into a household custom and some of the emblematic wineries in Peru. Right this moment, the vineyard controls property vineyards in Ica Valley and Cañete Valley which can be meticulously farmed by the third era of Queirolo: Santiago, Jorge and Francisco.
About Colangelo & Companions – www.colangelopr.com
Colangelo & Companions makes a speciality of premium meals, wine and spirits manufacturers, and has long-established relationships with the important thing press that drive these enterprise classes and assist decide the business leaders. Company principals have years of expertise in retail and distribution and communications, a uncommon mixture that offers Colangelo & Companions invaluable insights into client buying conduct.
The company focuses on ‘closing the loop’ between inventive communications applications, distribution, promotion, publicity and the patron to maximise its communications applications’ effectivity and ship measurable outcomes. Based in 2006, Colangelo & Companions was honored as one of many yr’s prime built-in communications corporations on the 2013 Company Elite Awards and for among the best digital advertising campaigns on the 2014 Digital PR Awards.
