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HomeFoodWe Waited An Hour for NYC’s Viral Irish Soda Bread Scones

We Waited An Hour for NYC’s Viral Irish Soda Bread Scones



As part of Snack Store collection, Annie Arriaga investigates the newest and best viral snack outlets in New York Metropolis to see if the hype is actual, if the snacks are yummy, and if the spot is underrated, overrated, or completely rated.


Between Guinness and Paul Mescal each trending concurrently, instantly Irish issues in every single place. And likewise, it’s lately come to my consideration that there’s an Irish soda bread scone store within the East Village, Mary O’s, that sells out each weekend. However to be clear:, the girl behind the operation, Mary O’ Halloran, has been promoting the recent Irish scones since properly earlier than the typical New Yorker knew easy methods to correctly pronounce “Mescal.”

Earlier than virality, Mary owned an Irish pub by the identical title, which shut down in the course of the pandemic. Throughout lockdown, Mary began to bake and promote Irish soda bread to help her household, and based on Eater, her enterprise bought over one million {dollars} in buttery biscuits. Quick ahead to at this time: Mary’s previous bar reopened, and she or he has her personal particular storefront devoted solely to Irish soda bread that constantly sells out. I’m a fan of all issues Eire, soda bread included, so I made a go to to see it for myself.

The quite simple menu at Mary O’s.

Photograph by Anna Arriaga

The Snacks

One factor I liked straight off the bat about Mary O’s is the truth that they solely have one factor you’ll be able to eat on their menu: soda bread. One factor I disliked straight off the bat: the lengthy, winding line down the block within the 20 diploma morning climate. They opened at 7 a.m., and we arrived at 10. As anticipated, there was a large crowd outdoors the little storefront, however I used to be able to journey out the storm. Half an hour in, we made it inside and had been surrounded by nostalgic porcelain teacup decorations and the scrumptious, velvety aroma of baking bread. Finally, we made it as much as the entrance and ordered, simply to make one other line of hungry prospects ready for his or her title to be known as.

The scones in query.

Photograph by Anna Arriaga

Soda Bread. What you get: One scone, reduce within the center, slathered with Irish Kerrygold butter, and topped with chunky blackberry jam for $6. Crunchy and crackly on the skin, moist, dense and heat on the within. After an hour of ready and watching the bakery promote out in real-time (we bought the second to final scones), holding the steamy bread in my arms, my nostril purple from the chilly, I had lofty expectations. The primary chunk: salty candy perfection. I sat in silence for a couple of minutes after the primary chunk—pure happiness.

Remaining Score

Possibly it was the very fact they bought out proper after we ordered, or my starvation, or the scent wafting out of Mary O’s oven (or the entire above mixed), however I’d wait in a line for an hour once more for these infants. I declare Mary O’s Irish soda bread to be completely rated, and properly definitely worth the go to.


In case you’re studying this and you’ve got a suggestion for a Snack Store within the metropolis that I need to go to and (actually) price, go away a remark right here or on our Snack Store TikTok video. I like recommendations!



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