ABOUT BOOKER’S® “JIMMY’s BATCH”
The fourth launch of the Booker’s® Bourbon 2024 Assortment is Booker’s Batch 2024-04 “Jimmy’s Batch.” This batch is called in honor of Grasp Distiller Jimmy Russell, dwelling legend for bourbon lovers in every single place, and considered one of my dad’s dearest friends, rivals, and most significantly buddies. Jimmy was like a second father to me after dad handed away, and I’ve discovered a hell of rather a lot from him through the years. There are a lot of life classes to thank him for, however listed below are a number of that stand out to me.
As soon as at a bourbon competition, Jimmy got here as much as Dad and me and poured out three glasses of a whiskey he needed us to style. It was some actual good stuff, and when Dad requested what it was, Jimmy stated it was one thing new he was engaged on, one thing particular. I believed it was fairly cool to convey a brand new product to a competitor and ask what they assume. It confirmed me the significance of belief and camaraderie, and simply how a lot these outdated timers revered one another.
The opposite massive factor Jimmy taught me was to deal with everyone like I needed to be handled. After we went to occasions at bars or liquor shops, he at all times stayed late to verify everybody received their image taken and their bottle signed. It’s simple to take without any consideration that we get to do what we do due to the those that stand in line for our whiskey, however Jimmy by no means did.
Identical to Dad, there are few issues Jimmy loves greater than a rattling good bottle of bourbon. So, cheers to him and the mentorship he’s given me by way of thick and skinny all these years. I hope you get to share a glass with firm nearly as good and true as Jimmy.
— FRED NOE, BEAM FAMILY 7TH GENERATION MASTER DISTILLER
MASTER DISTILLER’S NOTES
The fourth and remaining batch of Booker’s Bourbon for 2024 is a tribute to a cherished buddy of the Noe household, Jimmy Russel. An in depth buddy to my dad and a second father determine to me since my dad’s passing in 2004. The breakdown of this batch is as follows:
- 12% got here from the fifth ground of 7-story warehouse Z
- 20% got here from the fifth ground of 7-story warehouse 1
- 46% got here from the third ground of 7-story warehouse 3
- 22% got here from the 4th ground of 7-story warehouse Q
This batch was made up of three manufacturing dates saved in 4 totally different warehouses. It stands at 125.8 proof and the age is 7 years, 9 months, and 19 days. It boasts a wealthy amber shade formed by the charred white oak barrels it aged in till the barrels have been dumped. I first tasted this batch at my kitchen desk, and its aroma crammed the entire room. That first sip is nice and clean, and the best way the vanilla notes mixes with the brown spice notes is simply right- inviting you in for an additional style. The end may be very nice and enjoyable in style.
I’m actually proud to place this batch collectively for Jimmy, and I do know my dad would have beloved seeing a batch of his namesake bourbon devoted to his nice buddy.
PRODUCT DETAILS
Booker’s “Jimmy’s Batch” is now accessible nationwide in restricted portions with a steered retail value of $99.99 for a 750 mL bottle.
PROOF 125.8
AGE 7 yrs., 8 months and 19 days
IN FIELD DATE 11/1/24
NOSE Aromas of vanilla, brown spices
TASTE Candy and clean, and unmistakably Booker’s® Bourbon
FINISH Nice and enjoyable
SIPPING SUGGESTIONS Sip neat or with water to open up the flavorsSCC#10080686011405 / UPC#080686011408
*Booker’s® Bourbon is high quality screened to take away sizeable items of charred barrel wooden Shippers for every Booker’s Batch are coded with the identify and batch # for every launch
