White Bay Brewery has introduced a 3-year partnership with the Sydney Swans as “Official Beer of
the Swans” for seasons 2024-2026.
The partnership is a key pillar of White Bay’s technique to embed itself as a number one Sydney brewery
and model, and to increase our attain from the Internal West to all of Sydney, while linking our
passionate prospects to Sydney’s favorite sporting workforce. As an extension of this, White Bay
Brewery has additionally partnered with Merivale to pour XPL & PILS on the SCG and Allianz Stadium.
Along with saying the Sydney Swans partnership, White Bay Brewery together with our
fairness associate & model adviser Richards Rose is happy to current a recent new model course
anchored by the long-lasting W emblem. In launching the brand new W model course, now we have made our Additional
Pale Lager beer a everlasting fixture in a shocking pink and bigger 375ml can.
White Bay’s homeowners have invested an additional $1m into the enterprise, to assist the brand new progress of the
model.
“We’re excited to carry our new model and Sydney Swans partnership to life” stated White Bay
Brewery Co-Founder, Adam Trippe-Smith. “As a small brewery on the Balmain Peninsula, we
determined not too long ago it was time to raise our beers to all of Sydney. As a 21-year Swans member, it
was an apparent option to associate with the Swans to attain this. I hope it may also help my
proper foot kick on the run from the 50m line.”
Sydney Swans CEO, Tom Harley, added: “The complete membership is happy to welcome White Bay, one in every of
Australia’s main brewers, to the Swans household. White Bay and the Swans are each aligned in our
objectives of delivering an ideal expertise to our viewers.”
“I want to add an enormous because of the workforce at Richards Rose for this iconic model course and an
extra excessive 5 to all our traders for supporting the newest capital increase” added Adam Trippe-
Smith.
