VinterActive, a frontrunner in direct-to-consumer (DTC) advertising and marketing inside the wine trade, has printed its newest analysis report, VinQuest™ 2025: Adoption of SMS Advertising, On-line Chat & Age Gates by U.S. Wineries. This rigorous research, using a technique with a 3% margin of error at a 95% confidence degree, presents pivotal benchmarks in up to date wine advertising and marketing practices:
- 20% of U.S. wineries have applied on-line age gates to stop underage web site guests.
- 13% of U.S. wineries supply an possibility for web site guests to have interaction through textual content messaging.
- 3% of U.S. wineries present a web based chat function.
Bryan St. Amant, Founder & CEO of VinterActive, underscored the importance of those findings: “As competitors evolves, wine advertising and marketing benchmarks assist retailers make higher enterprise choices. Because the influence of e-mail and social media is effectively documented within the wine trade, it’s time to look forward by specializing in rising digital advertising and marketing instruments.”
Key Analysis Findings
This research concerned detailed surveys of 500 vineyard web sites, randomly chosen from the highest 9 U.S. wine-producing states. It revealed essential insights into:
- The variability of digital wine advertising and marketing techniques throughout completely different U.S. wine areas.
- The forms of on-line age gates at the moment deployed by U.S. wineries.
- The character of shopper consent is collected when guests opt-in to obtain SMS messages.
Implications for U.S. Wineries
The whole report, VinQuest™ 2025: Adoption of SMS Advertising, On-line Chat & Age Gates by U.S. Wineries, additional delves into how these findings translate into alternatives and dangers for particular person wine manufacturers, wine areas, and the broader U.S. wine trade in 2025.
For extra info or to request a complimentary copy of this analysis report, go to VinterActive Analysis.
