Dec. 30, 2024 – What are the alternatives to promote wine in 2025? With the yr beginning with “Dry January,” there’s a risk to reframe this as “Pleasure January.” It’s because there are constructive and inclusive methods to speak with customers throughout this primary month of the yr and the eleven following months.
With this in thoughts, Wine Market Council proclaims a 75-minute webinar for members and media to kick off the brand new yr. Entitled, “Wine Market Replace, NoLo Wines & Buyer Communication Throughout ‘Dry/Pleasure’ January, it’s scheduled for Wednesday, January 8, 2025, from 10am to 11:15am, PST.
The webinar will start with a wine market replace offered by Kaleigh Theriault, Beverage Alcohol Thought Chief with NielsenIQ. She’s going to present an summary of wine gross sales throughout 2024, share some fascinating information on wine classes which can be doing properly, corresponding to non-alcoholic wines, and supply a sneak peek on what is going to drive wine gross sales in 2025.
This can be adopted by a mixed presentation on the definition of ‘nolo’ (no and low alcohol) wine and statistics on the proportion, demographics, and motivations of customers embracing the ‘nolo’ pattern. Christine Mahaffy, Supervisor of Insights with RNDC, and Christian Miller, Analysis Director for Wine Market Council will current this part collectively.
After a short Q&A break, the webinar will resume with recommendations on the way to talk with customers throughout ‘dry’ January, with a give attention to alternatives for wine to convey ‘pleasure’ into their lives. This portion can be led by Christine Mahaffy, Supervisor of Insights with RNDC.
Lastly, it is going to wrap up with an interesting presentation by Chris Becker, Founding father of Higher Rhodes. Established in 2019, Higher Rhodes is a pacesetter in making high-quality, great-tasting alcohol-free drinks simply accessible to customers. Chris will share his story and supply some helpful recommendations on how wine companies can successfully interact with customers across the rising ‘nolo’ pattern.
The entire webinar can be moderated by Dr. Liz Thach, MW, President of Wine Market Council.
Not a Member of Wine Market Council But?
If you’re on this webinar, and never but a member of Wine Market Council (WMC), we encourage you to discover the advantages of membership. As a non-profit group, established in 1996, we’re powered by members with an curiosity in advancing the U.S. wine market and trade. The mission of WMC is “to conduct forward-looking market analysis on U.S. wine shopper shopping for habits, attitudes and traits.’
Membership advantages embrace entry to cutting-edge analysis on the U.S. wine shopper, together with member webinars, newsletters, entry to information recordsdata and statistics, and complimentary attendance at our annual analysis convention. Membership begins as little as $400 per yr for entry to webinars and experiences, and as little as $1000 per yr together with information recordsdata – relying on the scale of your group. Members embrace wineries, distributors, growers, importers, regional, nationwide, and worldwide commerce associations, and associates. For extra info on membership and prices, please see https://winemarketcouncil.com/be part of/.
